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Times Group launches ‘India Poised’ campaign with Amitabh Bachchan
MUMBAI: Amitabh Bachchan is the face and voice of an integrated campaign launched by the Times of India Group across its media platforms.
The `India Poised-Our Time is Now’ six-week long campaign, in the 60th year of India’s Independence, kicked off on 1 January in the primt as well as its news channel, Times Now.
A special video featuring the star will also be launched as a public service campaign.The Big B’s baritone can be heard across Radio Mirchi FM channels in the country asking a billion Indians to seize the opportunity and ‘make 2007 the year of India.’.
Along with its television partner Times Now, the Times of India will try to delve into issues related to public governance, health, infrastructure, business and economy,environment, social sector and culture.The idea is to ask the right questions and come up with a complete action plan, states the press release.
According to the release, the India Poised campaign has a two pronged approach.While the media campaign focusses on unsung heroes like Jagdeep Chokar and Trilochan Sastry who introduced EW (Election Watch) into Indian electoral process and makes sure their inspiring stories are brought before the nation, the campaign also focusses on the “other face” of India. The campaign also allows the readers and viewers to nominate who they would consider the true face of India. Their stories will be covered both by the news channel and newspaper.
Apart from the newspaper and television medium, there is also a dedicated website www.indiapoised.com and a blog mytimesmyvoice.com. Readers and viewers can also express their opinions via SMS.
The campaign will see on ground events like panel discussions, debates, music contests and cuisine festivals.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
