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Tim Mewton selected to produce ‘India Trade and Culture’ documentary
MUMBAI: US-Asia Business Forum (USABF) has selected Tim Mewton to produce the official documentary for the 2007 India Trade Delegation and Culture Tour.
Earlier Mewton directed and produced a documentary on the economic growth of India and the benefits of a strong US-India partnership, asserts an official release.
The completed documentary will premiere at a major film festival in 2007. It will then be screened for the CEOs of Fortune 500 companies, and distributed to governments, schools, colleges, universities, museums and libraries around the world, adds the release.
USABF founder and president Kevin Kaul said, “Tim’s work has been instrumental in creating positive change in the growing relationship between the U.S. and India. We are delighted that Tim has accepted our offer to produce the official documentary for this historic event.”
Mewton was chosen for the project from over 500 potential candidates, including directors from the United States, United Kingdom, India and Australia. The selection process focused on exceptional creativity and understanding of the subject matter, as demonstrated through a track record of significant achievement, asserts an official release.
Commenting about his plans for the project Mewton said, “This important film will provide an insight into the cultural, social, economic and political aspects of India. By recording the findings and experiences of the trade delegation, we are helping others to learn about India from both a business and cultural perspective.”
The Trade Delegation will comprise USABF officials and U.S. investors visiting India from 8 to19 January 2007. USABF and the Federation of Indian Chambers of Commerce and Industry (FICCI) will guide delegates to explore investment opportunities in India.
The event has the support of many leaders and political figures. U.S. President George Bush stated, “I appreciate the USABF members and all those committed to promoting economic relations and prosperity between our two nations.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
