Brands
Tiger Shroff and Mojostar launch PROWL’s collection of innovative active-wear products!
MUMBAI: Marking a major milestone in India’s ongoing active-wear revolution, leading Bollywood star Tiger Shroff and Mojostar have unveiled the PROWL collection in Mumbai. Hosted at Verbena Brewpub & Skygarden, the event showcased PROWL’s extensive range of innovative active-wear products, designed specifically for today’s #ReadyToMove generation, in a grand celebration of the joy of uninhibited movement.
The launch of the PROWL collection also ended months of anticipation around the brand co-created by Tiger Shroff, a youth icon for fitness and athleticism, and Mojostar, India’s first ‘house of brands’ which aims to transform the way retail brands are perceived in the country. The collection on display strongly reiterated PROWL’s brand promise, #ReadyToMove, with a product range tailored for a high-activity lifestyle with maximum style and optimum functionality.
Speaking on the launch of the collection, Tiger Shroff said, “Fitness, fluidity, and fashion are the three mantras I live by, and I feel that the PROWL collection delivers on all three counts. The brand is tailor-made for the evolving requirements of today’s young, physically-active Indians who want to be fit and fashionable at the same time. I am confident that the PROWL product range will be well-received by our target audience and will promote the benefits of an active lifestyle amongst youth.”
Jiggy George, Managing Director – Mojostar, added, “PROWL was designed with one goal in mind: to address the existing white space in the Indian active-wear segment with differentiated products designed specifically for today’s young, physically-active generation. We have been building up to this moment, and the reception that we’ve received so far has been exceptional. We are confident PROWL will be the brand of choice amongst India’s style- and fitness-conscious youngsters. Our exclusive partnership with Amazon India will additionally ensure that PROWL products are seamlessly available to all aspiring fitness and fashion enthusiasts across the country.”
Arun Sirdeshmukh, Business Head at Amazon Fashion, further added, “Amazon Fashion today is a preferred destination for our customers for all their fashion needs. In line with our vision, to offer exciting, much loved celebrity lines, we are thrilled to launch Tiger Shroff’s signature active wear line, ‘Prowl’ exclusively online on Amazon Fashion at the onset of the festive season. Tiger Shroff is a fitness icon, who is admired for his divergent style and we are delighted to further expand our portfolio of celebrity endorsed brands with this special offering. Additionally, celebrity brands and athleisurewear have been well received by customers across the country this year. With a selection of top fashion brands at the best prices and convenient trust-worthy delivery we look to make this a special celebration for our customers.”
The PROWL range is exclusively available for purchase at the brand website, www.prowlactive.com and on Amazon Fashion. Its wide range of offerings include T-shirts, Tanks, Shorts, Sweatshirts, Joggers, Track-pants and Compression wear starting Rs. 999/-.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
