MAM
Thomas Cook India announces new campaign ‘Europe is best experienced with Thomas Cook’
Mumbai: Thomas Cook (India) Ltd, India’s leading omnichannel travel services company has leveraged outdoor media in a disruptive initiative to create buzz in both – the outdoor and digital – social media space. This exciting and clutter-breaking format, built on mixed reality and anamorphic displays is intended to grab attention and encourage social sharing by young India – amplifying Thomas Cook’s brand visibility and cool quotient.
To emphasize its campaign theme – Europe, Best Experienced with Thomas Cook – the brand has conceptualised a 3D anamorphic creative that showcases a breath-taking shot of Switzerland’s Glacier Express on a journey across the iconic Brusio Spiral Bridge. The moving display of one of the most scenic train rides in Europe, features the Glacier Express literally popping out of the hoarding, making it an exciting experience for the motorists/pedestrians passing the hoarding.
In addition, Thomas Cook India has also smartly utilized mixed reality to create an illusion of an outdoor hoarding installed at an iconic location in Mumbai. This short video of the outdoor site, showcases a train zipping through the Swiss Alps, while creating an illusion of snow cascading from the hoarding onto the streets, surprising/shocking onlookers.
The campaign was conceptualised and executed by one of the leading outdoor agencies – Outdoor Advertising Professionals.
Thomas Cook (India) Ltd president & group head, marketing, service quality, value added services & innovation Abraham Alapatt said, “I am delighted to bring an innovative concept to our new-age Indian consumers, intended to create excitement/buzz around travel. We have smartly leveraged mixed reality and 3D anamorphic displays to bring to life the iconic Glacier Express speeding through Switzerland’s spiral Brusio viaduct – while showering snow from the hoarding onto unsuspecting bystanders! The shock and awe encourages social sharing among today’s digital natives, hungry for vibrant new formats/content. Our intent is to increase brand visibility via exciting/innovative concepts and to up our cool quotient/appeal to target young India.”
OAP Mediatech CEO Abhijit Sengupta said, “With optical Illusion on billboards having been a monopoly of an overseas agency, I was waiting for an opportunity to experiment on anamorphic executions as well as the mixed reality content in India. And then came Thomas Cook’s brief! While creating anamorphic designs with physical items like a can or car is relatively easy, but to come up with an idea on a holiday destination and that too entire Europe, was a challenging proposition. And we did not have any stock pictures or video shoots to work upon. That’s when we thought of making rail the hero, the ambassador. Everything was done from scratch – CAD modelling, to texturing, light & shadowing and finally rendering and compositing. In both the cases we chose a 1-plane anamorphic drawing, since the digital billboard chosen was a flat one. For the round bridge, a 3-plane perspective grid and for the tunnel a 2-point but reverse perspective grid was chosen. I would like to thank Thomas Cook for the opportunity and the faith in us.”
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
