James Varghese launches OTS Communications Media Venture

MUMBAI: After more than three decades of shaping media strategies and building brands, James Varghese is starting a fresh chapter. The veteran media professional has announced the launch of OTS Communications (I) Pvt Ltd, a new full-service agency focused on integrated media solutions.

Designed as a one-stop shop, OTS Communications will offer services across out-of-home advertising, BTL activations, retail signage and ATL media. The agency positions itself as nimble, hands-on and deeply involved, promising clients not just plans on paper but results on the ground.

Varghese brings with him over 33 years of industry experience, including a 19-year stint at OAP, where he played a key role in driving strategic initiatives and nurturing long-standing client relationships across sectors.

Speaking about the launch, Varghese said his journey across platforms and categories shaped his belief that strong media outcomes depend on clarity of thought, disciplined execution and personal ownership. OTS Communications, he said, is built around these very principles, with senior-level involvement at every stage of a campaign.

Reflecting on his long association with Varghese, OAP Mediatech CEO and director Abhijit Sengupta, praised his leadership and people-first approach. He added that Varghese’s integrity, humility and commitment have left a lasting impact on the organisation and will continue to guide him as an entrepreneur.

The move marks the close of a significant professional chapter and the beginning of a new one. With OTS Communications, Varghese aims to create a responsive media partner that balances sharp strategy with execution rigour, while staying closely accountable to client outcomes.

In an industry often driven by scale, OTS Communications is betting on focus, experience and involvement to make its mark.