MAM
James Varghese launches OTS Communications Media Venture
MUMBAI: After more than three decades of shaping media strategies and building brands, James Varghese is starting a fresh chapter. The veteran media professional has announced the launch of OTS Communications (I) Pvt Ltd, a new full-service agency focused on integrated media solutions.
Designed as a one-stop shop, OTS Communications will offer services across out-of-home advertising, BTL activations, retail signage and ATL media. The agency positions itself as nimble, hands-on and deeply involved, promising clients not just plans on paper but results on the ground.
Varghese brings with him over 33 years of industry experience, including a 19-year stint at OAP, where he played a key role in driving strategic initiatives and nurturing long-standing client relationships across sectors.
Speaking about the launch, Varghese said his journey across platforms and categories shaped his belief that strong media outcomes depend on clarity of thought, disciplined execution and personal ownership. OTS Communications, he said, is built around these very principles, with senior-level involvement at every stage of a campaign.
Reflecting on his long association with Varghese, OAP Mediatech CEO and director Abhijit Sengupta, praised his leadership and people-first approach. He added that Varghese’s integrity, humility and commitment have left a lasting impact on the organisation and will continue to guide him as an entrepreneur.
The move marks the close of a significant professional chapter and the beginning of a new one. With OTS Communications, Varghese aims to create a responsive media partner that balances sharp strategy with execution rigour, while staying closely accountable to client outcomes.
In an industry often driven by scale, OTS Communications is betting on focus, experience and involvement to make its mark.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
