Ad Campaigns
Thomas Cook film: Why a holiday is vital for a responsible Indian
MUMBAI: Indian tourism sector is growing at 7- 8 per cent annually but ironically our country is the 4th most vacation deprived nation in the world. Indians are still very reluctant and subject to procrastination when it comes to taking a holiday.
To fillip travel and holiday bookings, Thomas Cook India has launched the ‘Grand India Holiday Sale’ (GIHS) campaign again this year. While GIHS offers unmatched deals on vacation packages, the films encourage us to take a break from our all-important work lives, and that the world (read workplace) will not collapse if we really went on a holiday.
Created by Law & Kenneth Saatchi & Saatchi, the films are produced by Spotlight Films and directed by Amit Satyaveer Singh. The campaign will run primarily on digital – YouTube and Facebook supported with print and outdoor.
Thomas Cook India president and group head – marketing, service quality, financial services and innovation Abraham Alapatt said, “The new films are a fun/quirky take on vacation deprived Indians and showcase our Thomas Cook Grand India Holiday Sale as the first step in encouraging people to think holidays with a slew of great offers/deals. The thinning of the divide between work and personal lives is an unfortunate reality today, which is why it’s important to just take-off once on a while and the good news is that we’ve begun to see more people doing this nowadays.”
Law & Kenneth Saatchi & Saatchi SVP Debarjyo Nandi added, “Skipping or postponing holidays for work is a self-prophesised importance barometer. How many times have we thought or said something similar. Fact is we even believe it. We all see ourselves in these characters. That is what makes the films effective and entertaining.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
