Ad Campaigns
Reliance resQ wins hearts with Outstanding Service in L&K Saatchi & Saatchi film
Mumbai: L&K Saatchi & Saatchi has created a heartwarming film that celebrates Reliance resQ engineers’ tireless dedication to its customers, regardless of the occasion, day, or season. The film recognizes the pivotal role its employees play in ensuring its consumers enjoy a hassle-free and peaceful Diwali.
The digital film of Reliance resQ showcases the resilience and commitment of their engineers, who work tirelessly throughout the year, to ensure that the electronic devices of their customers are promptly serviced, regardless of the occasion. Their biggest reward: is the happy smiles on the faces of the customers.
L&K Saatchi & Saatchi executive vice president Debarjyo Nandi said, “While we celebrate our festivals with friends and family, there is an entire community of service professionals, like Reliance resQ, who don’t, just so that we can. This film is just a profound reminder of that reality. ”
Speaking on the digital film the Reliance resQ spokesperson added, “The engineers at resQ thrive on customer delight. No matter the challenge, they are ready to resolve it with a timely and robust solution. This film brings to light their dedication and is a salute to their ever-shining spirit to go beyond the time and occasion barrier to help a customer in need.”
The film will be released across various social media channels and digital platforms, amplifying the brand’s offerings, and positioning it as the most preferred service provider for a swift, reliable, and high-quality resolution for all electronics problems.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
