Brands
This Diwali, Shopmatic helps you set up your online shop at just INR 4400
MUMBAI: With online shopping being in the rage around the seasonal festivities, international e-commerce company Shopmatic is giving small businesses a golden chance to participate in the frenzy by setting their digital shops. The e-commerce company has announced 50% off on its yearly and half-yearly plans between 22 Oct and 10 Nov. Small businesses can make the most of online retail opportunity as Shopmatic is offering all-encompassing e-commerce services for 6 months + 1 month free at INR 4400 and 12 months + 3 months FREE at 8800. Aspiring and ambitious merchants can now avail the extensive collection of tools to set-up online shops, manage and operate the same at discounted prices.
The latest offer by Shopmatic is set to enable the long-tail of small-scale businesses, homepreneurs, hobbypreneurs, amongst others, to start selling online, ahead of the festive rush. As per reports, half of India’s annual online retail happens during the festive season. However, a number of small business owners are denied access to this incredible opportunity, due to huge upfront investments and lack of technical know-how required in setting up online shops. As an e-commerce company, Shopmatic endeavors to help small businesses overcome these challenges by providing a powerful suite of services and tools, such as customization store builder, payment gateway & shipping integration, data insights and promotional tools.
Those entrepreneurs who build their stores online before Diwali will be able to leverage the festive rush in sales to their advantage. Commenting on the latest Promo, Anurag Avula, CEO of Shopmatic, said, “We are fascinated by the growing entrepreneurial spirit in the nation today. People are inclined now, more than ever, to turn their ideas, passions and hobbies into full-fledged, revenue-generating business models. These include homemakers, students, hobbyists, artisans, craftspeople, SMEs and more. At Shopmatic, we are determined to support the ambitions of these aspiring entrepreneurs, by simplifying online selling and removing the obstacles in their digital journeys. Furthermore, the festive season begets an unmatched opportunity for online selling. We are hopeful that the growing number of aspiring entrepreneurs will find it easier to set their digital shops and have their businesses prosper during the festive season and after! “
As the festive rush sets in, online businesses are better equipped to reach their audiences, grow and expand their business. With Shopmatic, not only will the businesses enjoy easily affordable access to a feature-rich, scalable, and customizable online store but will also be able to entice their audience with lucrative deals and offers. From payments to promotional campaigns and more, Shopmatic helps online businesses sell & succeed, every step on the way.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
