MAM
This cricket season, Pepsi toasts Indians’ love for the sport
NEW DELHI: This sporting season, beverage brand Pepsi is joining the celebrations and paying tribute to India’s undying passion for cricket. The brand has unveiled a new digital film in a nod to India’s most loved sport, asking fans to enjoy Pepsi while they watch a game of cricket.
The film features Bollywood superstar Salman Khan talking about how every Indian will drink Pepsi, with the beverage now being available at Rs 50 for 1.25 litres.
A PepsiCo India spokesperson said, “Pepsi has always innovated and communicated with consumers through those passion points relevant to them – cricket being one of the key passion points for today’s generation. We are delighted to celebrate India’s love for cricket and the undying spirit of the cricket fan through the new film by asking every fan to drink Pepsi and enjoy the sport with family and friends.”
The ad film is an extension of the brand’s Har Ghoont Mein Swag campaign, and the introduction of the 1.25 litres pack at Rs 50 ensures moments of togetherness for friends and family during cricket matches and make them more memorable this season.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
