Ad Campaigns
Third Wave Coffee honoured motherhood with Mothers’ Day campaign
Mumbai: Third Wave Coffee, coffee QSR (Quick Service Restaurant) just concluded its week-long Mother’s Day campaign – a heartfelt tribute to the unsung heroes of our lives – mothers. As part of its commitment to fostering community and celebrating the spirit of motherhood in all its manifestations, Third Wave Coffee embarked on a multifaceted journey to express gratitude for the extraordinary love and resilience that mothers bring into our lives and the multiple hats they wear.
Starting by celebrating the extraordinary women in our lives with the launch of “Mama’s Brew Crew,” a Coffee recipe book curated by the Third Wave Coffee community, this heartwarming collection features coffee and coffee-inspired recipes for food and beverages. Compiled with love, the recipe book is a testament to the cherished memories and culinary legacies passed down through generations. More than just a collection of recipes, “Mama’s Brew Crew” offers a glimpse into the special coffee rituals and traditions passed down through generations, and celebrates the timeless bond between mothers and their loved ones.
“We were overwhelmed by the incredible response to our call for submissions,” said Ayush Bathwal, co-founder at Third Wave Coffee. “The stories and recipes we received are a beautiful testament to the important role moms and mom figures play in our lives. This book is a tribute to them and a perfect culmination of our mother’s day celebrations.”
Featuring a diverse collection of recipes collected directly from customers through an open call across Third Wave Coffee’s social media channels. Of the total of 45 entries, 5 were shortlisted by the in-house Chef through a rigorous selection process which emphasised quality, nostalgia and innovation among the recipes received.
The brand also collaborated with luxury skincare brand Kama Ayurveda for Mukhaabhyanga Masterclass, a one-of-a-kind guided face yoga session across select outlets in Mumbai, Delhi, and Bangalore exclusively for ‘mothers’ of children, pets, and plants alike! The sessions saw an overwhelming participation of over 60 mother figures and included coffee-tasting sessions to sign off the session.
Third Wave Coffee engaged its audience throughout the week with various activities, from heartfelt social media campaigns #DearMama to in-store celebrations. The in-store celebrations involved fun painting workshops for mothers and their children where they all painted depictions of the mother-child bond. Additionally, the brand also signed off with the release of a poignant reel that pays homage to the female baristas within the Third Wave Coffee family while extending gratitude to all mothers.
As part of its commitment to fostering community and celebrating the spirit of motherhood in all its manifestations, Third Wave Coffee embarked on a multifaceted journey to express gratitude for the extraordinary love and resilience that mothers bring into our lives and the multiple hats they wear.
As Third Wave Coffee continues to champion inclusivity, diversity, and community engagement, the brand remains committed to uplifting voices and celebrating the extraordinary contributions of individuals from all walks of life. Third Wave Coffee has been growing rapidly since 2016, from being a roastery with a single store in Koramangala to now having over 100 stores across 8 cities in the country. In a short time, the company has catapulted to one of India’s leading coffee brands, directly competing with global players in this space. Most recently, the company raised US$ 35 million in Series C funding from Creaegis and existing investor WestBridge Capital.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
