As young consumers seek sharper experiences, India’s F&B market is moving from menus to micro-categories
RAI survey shows West India leads at 11 per cent as QSR and food grocery drive growth
Apparel and QSR also post double-digit growth while food and grocery trails at 1 per cent
Viral Pitch campaign uses food creators and sensory storytelling to drive sauce discovery on Instagram
Food, grocery and QSR lead growth as retailers gear up for festive demand