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The widest & whackiest Bollywood slumber Party of the Year
MUMBAI: Brace up for some quirky bedside conversations, saucy revelations and celebrities at their naughtiest best on Season 2 of the VOOT Original , Feet Up with the stars -Presented by Nestlé KitKat and co powered by OLX . In this one of a kind intimate chat show hosted by one of India’s most celebrated fashion stylists and fashion Director Vogue, Anaita Shroff Adajania invites the stars to get all their sass, candour & designer pyjamas along! So get ready for some delicious secrets, provocative conversations and unending laughter between the sheets, streaming now on VOOT with a new episode every Sunday.
Known for its intimate & personal conversations, the VOOT Original Feet Up with the Stars – Season 1 redefined the genre of chat shows. Gone was the red carpet look, the couch and the gossip, only to be replaced by celebs in nightwear, talking about themselves, their lives and their bedroom fetishes!
Season 2 raises the bar even higher with the current hot favourite of Bollywood, Vicky Kaushal bringing his `josh’ in bed for the opening episode. From crunches to seducing in chaste Punjabi, Vicky is a revelation on the show! The lovely & gregarious Taapsee Pannu shares her favourite fantasy and the newest kid on the block Siddhanth Chaturvedi a.k.a MC Sher sings an original composition only for Anaita and the fans of Feet Up with the Stars.
All set to launch the second season, Monika Shergill, Head of Content at Viacom18 Digital Ventures (VOOT) said, “Voot is a young platform with a huge skew of younger audiences that are constantly craving for cool, trend setting original content. Feet UP with the Stars in its first season really cut through the clutter of chat shows due to its intimate atmosphere and for the first time very personal and cosy, in bed conversations with the Bollywood stars. Season 2 will take the sassiness of this VOOT Original to the next level with the superlative line up of new stars and their candid conversations.”
Commenting on the comeback of the show, Anita Horam, Director of Video at Conde Nast India said, "With Feet Up with the Stars, we have used our unique vantage point and access to Bollywood A-listers to create a never seen before chat show format that gives viewers a chance to get to know a whole new & naughtier side of their favorite bollywood A listers. Season 2 gets even bolder and better!”
Commenting on the association, Mr. Nikhil Chand, General Manager, Chocolate & Confectionery, Nestlé India, said “We are delighted to associate with ‘Feet up with the Stars’, a show that resonates with the KITKAT’s belief of taking a break from the grind. With an array of stars, we are confident that Season 2 of the show will be loved by all.”
Apoorv Pandey, Lead Digital Marketing and Customer Lifecycle Management at OLX said: “OLX's new brand logo and tagline – SET HAI is conceptualized to attract millennial population of India and therefore, VOOT becomes an ideal choice for its captivating content and growing viewership.
With this integration, we unravel some really interesting aspects of the lives of some of India's youth icons. Such integrations help us capture long lasting mind space of online video audiences. Original content in form of web-only series are extremely popular with the youth today and through this integration, we aim to seamlessly explain the concept of our new brand language effectively.”
Now streaming on VOOT, the second edition of ‘Nestlé KitKat Presents Feet Up with the Stars Co-Powered by OLX”, promises to be more spicy and chic with its fun , new line up of Bollywood stars.
So get ready to catch these stars put their feet up, bring some oomph and indulge in unfiltered Bollywood drama in the latest VOOT Original “Nestlé KitKat Presents Feet Up with the Stars Co-Powered by OLX”.
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Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
