The Smurfs go global on TCL channel for 50 million viewers

SHENZHEN: TCL, the world’s second-largest TV brand, and Peyo Company have joined forces to bring the timeless charm of The Smurfs to millions of households around the globe.

With over 14 per cent market share and a free streaming platform boasting more than 50 million users, TCL Channel is set to broadcast the classic Smurf series in six languages: English, French, Spanish, Brazilian Portuguese, Arabic and Hindi. This makes 2026 a double celebration, marking both the 45th anniversary of the series and its worldwide availability on TCL CTVs.

TCL Channel head of business development Rebecca Wan said, “We are thrilled to welcome The Smurfs to our platform. This partnership strengthens our commitment to offering high-quality, family-friendly entertainment for our global audience. It’s a joy to bring such a beloved series to millions of homes at no cost.”

Peyo Company CCO audiovisual & music Nele De Wilde added, “This partnership kicks off our 45th anniversary celebrations. Since 1981, The Smurfs have enchanted families across generations. We are proud to continue sharing Peyo’s legacy with new audiences worldwide.”

The deal highlights TCL’s focus on delivering diverse, engaging content for children and families, while reinforcing its global reach in free streaming entertainment.