Ad Campaigns
The One Club announces first-ever jury presidents for The One Show 2024
Mumbai: The One Club for Creativity has announced the first group of top global creative leaders who will serve as jury presidents for The One Show 2024.
This represents the first time in its 51-year history that The One Show will have jury presidents. These top creatives from around the world will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2024 jury presidents, by discipline, are as follows:
1. Brand-side/in-house: The Coca-Cola Company, Atlanta – Global VP, design – Rapha Abreu
2. Branded Entertainment: Gale, Los Angeles – ECD, Brand – Geoff Edwards
3. Creative Effectiveness: GUT, Miami – Global Chief Growth Officer, Partner – Carmen Rodriguez
4. Creative Use of Data, Creative Use of Technology: VMLY&R, Atlanta – Chief Experience Design Officer – Kaleeta McDale
5. Cultural Driver: Starbucks, Seattle – VP, Creative – Jayanta Jenkins
6. Direct Marketing: DDB Worldwide, New York – Global CCO – Ari Weiss
7. Experiential & Immersive, Integrated: FCB Global, New York – Global Creative Partner – Danilo Boer
8. Film & Video: Translation, Culver City – CCO – Jason Campbell
9. Fusion Pencil: Ogilvy, São Paulo – CCO, Latam – Keka Morelle
10. Gaming: Riot Games, Los Angeles – Global Head of Marketing – Francine Li
11. Green Pencil: Garnier, Publicis Conseil, Paris – Worldwide ECD – Mikki Brunner
12. Health & Wellness, Pharma: HAVAS Health & You, São Paulo – CCO – Laura Florence
13. IP & Product Design: IDEO, Cambridge – ECD, Consumer Products & Retail – Heather Bosch
14. Moving Image Craft & Production: Film Director, Amsterdam – Nina Aaldering
15. Music & Sound Craft: Yessian Music and Sound Design, New York – Partner, CCO – Brian Yessian
16. Out of Home, Print & Promotional: DAVID, Madrid – Global CCO, Partner – Pancho Cassis
17. Public Relations: Edelman, London – CCO – Emma De La Fosse
18. Social Media: R/GA US, New York – CCO – Shannon (Haynes) Washington
19. Sustainable Development Goals Pencil: Deloitte, Sydney – Global Lead Partner, marketing & commerce – Nick Garrett
The One Show 2024 Jury Presidents for Design, Interactive, Online & Mobile/Interactive & Mobile Craft, and Radio & Audio disciplines will be announced shortly.
In addition, members of The One Club Board of Directors will for the first time be present during judging, serving as non-voting facilitators in jury discussions.
“The One Show’s reputation is built on the integrity of its juries and judging process,” said The One Club CEO Kevin Swanepoel. “This year’s introduction of Jury Presidents, all the most senior-level global creative leaders, will help further this legacy of the fairest and most positive judging process.”
Entries to The One Show 2024 can be submitted now, with fees increasing after each deadline period. Super-early entry deadline for the greatest savings is 3 November 2023. Early entry deadline is December 15, 2023, with the regular deadline 26 January 2024. The extended deadline is February 16, 2024, and final deadline 1 March 2024.
The One Show 2024 juries will be announced in December, with early judging starting in January 2024. Finalists will be announced in April 2024, and Gold, Silver and Bronze Pencil and Merit winners will be unveiled during Creative Week in New York, 13-17 May 2024.
Agencies, brands, production companies and individuals responsible for winning work are included in The One Show Creative Rankings, as well as The One Club’s Global Creative Rankings, which combine points for winning work in The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and One Asia Creative Awards. Winners are ranked globally, regionally and by country.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE), ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
