MAM
The Moms Co. onboards Sonam Kapoor as a brand ambassador
Mumbai: Leading toxin-free & natural personal care D2C brand The Moms Co. has roped in soon-to-be mother and actor Sonam A. Kapoor as brand ambassador for its skincare & babycare range.
The actress believes in the company’s natural, toxin-free, and highly effective products that don’t compromise either efficacy or safety. With this association, the company will also launch its first-ever television campaign to promote its natural skin care products that come with proof of performance.
The TV commercial talks about how the products are entirely natural and dermatologically tested, and that 100 per cent of women who used them noticed smoother skin.
Speaking about her association as a brand ambassador with The Moms Co. Sonam said, “The Moms Co. is a brand that was born out of a mother’s need to find the best products for her baby and is built on the philosophy of creating products that are natural, effective, clinically tested and one that meets global safety standards. I have been using The Moms Co.’s products as part of my daily skincare regime and they have proven extremely effective for me and I look forward to using them for my baby as well.”
The Moms Co. founder & CEO Malika Sadani said, “Over the past five years, The Moms Co. has become India’s go-to brand for safe and effective products and is trusted by over two million consumers. In this journey, we have found the perfect partner in Sonam A. Kapoor. She is known for her conscious and discerning choices in all aspects of life. The synergy between our brand values and what she represents is remarkable. We are delighted to partner with her to make The Moms Co. reach many more homes.”
Commenting on this launch, The Good Glamm Group CEO of beauty and FMCG brands business Sukhleen Aneja commented, “The Moms Co. is the first brand The Good Glamm Group acquired, and to see the brand grow and make such bold moves is really exciting. The Moms Co. is one of our most awarded clinically certified brands within our portfolio. It creates clinically proven products encouraging women to love their skin without compromising. With its new campaign, we would like The Moms Co. to become the first brand of choice for mom and baby backed by-products that are gentle yet highly effective.”
In October 2021, The Moms Co. was acquired by South Asia’s largest beauty and personal care conglomerate and beauty unicorn The Good Glamm Group with an aim of increasing the company’s Rs 500 crore revenue run rate over the next two years. The acquisition was one of the largest DTC (depository transfer check) transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging content-to-commerce as a growth engine.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
