MAM
The Man Company breaks stereotypes of a ‘gentleman’ with #GentlemanInYou
MUMBAI: Emami-backed men’s grooming startup ‘The Man Company’ has challenged the stereotypes associated with being a ‘gentleman’ as a part of its first brand campaign #GentlemanInYou. Created and conceptualised by Hashtag Orange, the campaign reveals a number of common but wrong notions associated with traits of a perfect gentleman.
The campaign kickstarted with a post on job opening on LinkedIn where the brand is hiring for the role of a ‘perfect gentleman’. While the post got immediate traction across all channels with interesting comments, there was still a question mark pertaining to the job description of the profile.
The search further continued on-ground through a vox pop which interestingly revealed that the traits of a gentleman are not gender agnostic in approach and are believed to be majorly about how one treats women, how they are supposed to behave in a professional environment and their outlook. The campaign established the fact that, unlike popular belief, a gentleman can have flaws, he can be vulnerable and wear his heart on his sleeve. The broader aim for the campaign was to bring together men who in their own way are modern gentlemen and are evolving/ providing an alternative to the definition. The brand has been successful in redefining the modern gentleman and has highlighted the flaws of our society with a simple approach.
Hashtag Orange CEO and founder Saurabh Kapoor said, “Over the years, the socially accepted traits of a gentleman have been twisted to a great degree. Social insights reveal that a man’s conduct with women is believed to be the core parameter of defining one as a gentleman. This campaign was conceptualised to break such stereotypes and redefine the modern gentleman to highlight the real traits of a true gentleman. The idea of this campaign is simple and extremely relatable and therefore, it has garnered phenomenal engagement among the audiences.”
Founder Hitesh Dhingra quoted on the campaign approach, "The modern-age man, as we perceive, is vulnerable and open to imperfections. We, as a brand, strongly believe that stereotypes around gender roles are meant to be redefined, even if it comes to redefining who is a gentleman. This reflects our brand ideology and principles which encourage men to be the best version of themselves."
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
