MAM
The Man Company breaks stereotypes of a ‘gentleman’ with #GentlemanInYou
MUMBAI: Emami-backed men’s grooming startup ‘The Man Company’ has challenged the stereotypes associated with being a ‘gentleman’ as a part of its first brand campaign #GentlemanInYou. Created and conceptualised by Hashtag Orange, the campaign reveals a number of common but wrong notions associated with traits of a perfect gentleman.
The campaign kickstarted with a post on job opening on LinkedIn where the brand is hiring for the role of a ‘perfect gentleman’. While the post got immediate traction across all channels with interesting comments, there was still a question mark pertaining to the job description of the profile.
The search further continued on-ground through a vox pop which interestingly revealed that the traits of a gentleman are not gender agnostic in approach and are believed to be majorly about how one treats women, how they are supposed to behave in a professional environment and their outlook. The campaign established the fact that, unlike popular belief, a gentleman can have flaws, he can be vulnerable and wear his heart on his sleeve. The broader aim for the campaign was to bring together men who in their own way are modern gentlemen and are evolving/ providing an alternative to the definition. The brand has been successful in redefining the modern gentleman and has highlighted the flaws of our society with a simple approach.
Hashtag Orange CEO and founder Saurabh Kapoor said, “Over the years, the socially accepted traits of a gentleman have been twisted to a great degree. Social insights reveal that a man’s conduct with women is believed to be the core parameter of defining one as a gentleman. This campaign was conceptualised to break such stereotypes and redefine the modern gentleman to highlight the real traits of a true gentleman. The idea of this campaign is simple and extremely relatable and therefore, it has garnered phenomenal engagement among the audiences.”
Founder Hitesh Dhingra quoted on the campaign approach, "The modern-age man, as we perceive, is vulnerable and open to imperfections. We, as a brand, strongly believe that stereotypes around gender roles are meant to be redefined, even if it comes to redefining who is a gentleman. This reflects our brand ideology and principles which encourage men to be the best version of themselves."
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
