Brands
The Love Co. Forays into kid’s care category Kiddums: Redefining children’s skincare
Mumbai: The Love Co. known for its dedication to self-care introduces “Kiddums,” its latest innovation in the kid’s skincare category.
Kiddums is designed to fill a gap in the market for safe, natural, and effective skincare products tailored to kids. The Love Co.’s commitment to transparency sets Kiddums apart. Detailed ingredient lists and explanations of their benefits can be found on the packaging and the website, empowering parents to make informed choices.
Kiddums’ dermatologist-tested formulas ensure safety and effectiveness for all skin types, including sensitive skin. The brand prioritises natural and gentle ingredients, adhering to the highest standards of quality.
Kiddums offers a comprehensive range of skincare products which includes gentle cleansers, nourishing moisturizers, sunscreen with high SPF protection, soothing oils, and more. Each product is carefully formulated to provide the utmost care and protection for children, from newborns to teenagers.
The Love Co. has always been more than a brand; it’s a movement that celebrates diversity and authenticity. With Kiddums, they aim to create a space where kids can embrace their unique beauty and confidently express themselves.
The Love Co. founders Hemang Jain and Pulkit Jain have expressed their excitement about Kiddums, “We are thrilled to introduce Kiddums to the world. Our mission has always been to empower individuals to love themselves fully, and we believe that starts from childhood. We are committed to delivering top-quality skincare products for kids that nourish, protect, and bring peace of mind to parents.”
The Love Co. is available in WH Smith stores in airports, tata 1mg offline stores. The brand is also planning to expand their retail stores this year.
Kiddums by The Love Co. is set to become the preferred choice for parents who prioritise their children’s skincare.
Brands
Kansai Nerolac tests paint in stratosphere for durability proof
Excel Everlast sent to 86,000 ft, survives -64°C and extreme UV exposure
MUMBAI: If walls could talk, this one would say it’s been to space and back. Kansai Nerolac has taken product testing to dizzying new heights quite literally by sending its exterior paint into the stratosphere in a bid to prove durability beyond the lab. In what the company calls a first for the Indian paint industry, a stratospheric balloon carried a payload coated with its Excel Everlast paint to an altitude of 86,000 feet above Earth. Up there, conditions are less “extreme weather” and more “near space”: temperatures drop below -64°C, ultraviolet radiation hits unfiltered, and atmospheric pressure is only a fraction of what it is at sea level.
Most materials struggle to survive such a hostile environment. This one didn’t. According to the campaign, the painted surface returned intact no visible damage, no compromise effectively turning a marketing claim into a high-altitude experiment.
The initiative, conceptualised by ULKA, moves away from simulated lab tests to something far more theatrical and verifiable. The campaign film documents the entire journey, positioning the exercise as proof rather than promise.
The test also doubles as a showcase for the Excel Everlast range, which includes features such as nano-silica-based protection, 30 per cent higher toughness and crack-bridging capability, along with a 20-year warranty claims now dramatised under conditions few buildings will ever face.
For Kansai Nerolac, the stunt is less about spectacle and more about signalling intent: in a category often dominated by functional messaging, it’s an attempt to turn durability into something tangible and memorable.
Because when your paint survives near-space, the neighbourhood monsoon suddenly feels like a very small test.
