Brands
The Love Co expands retail presence in Russia
Mumbai: The Love Co, a recognised leader in the beauty industry, has recently announced its exciting expansion in Russia. This strategic move, in collaboration with Kristina Bykova, aims to cater to the unique beauty and wellness needs of the Russian market offering pampering moisture without harsh chemicals, sulfates, or impurities, available in delightful strawberry scent, with elegant packaging, also featuring face wash, shower gel, hand wash, and accessories to combat dehydration and elevate your daily routine.
The partnership with Kristina Bykova marks a significant step in The Love Co’s journey to adapt to the Russian consumer’s preferences. The brand’s commitment to providing customized and natural ingredients skincare solutions is evident through this collaboration. Through the integration of Kristina Bykova’s expertise with The Love Co’s innovative approach, the brand is on the verge of transforming Russian beauty standards with its unique product line that tackles dryness and irritation while avoiding sulfates and other dehydrating ingredients.
Known for its luxurious fragrance of shower gels, lotions, and treatment-based & skin type of body care products enriched with salicylic acid, niacinamide, hyaluronic acid, and more. These products are designed to address various skin concerns like keratosis pilaris, back acne, skin itchiness, skin sensitivity, dry skin and pigmentation, offering the Russian market a comprehensive beauty experience.
Recognising the growing demand for its products in Russia, The Love Co is expanding its offerings to include specialised hair treatments and a new range of facial skincare products. This expansion includes face cleansers, eye creams, and serums, highlighting ingredients like niacinamide, tea tree, Japanese cherry blossom, oud, vanilla, lavender, mint, aloe vera, salicylic acid, and hyaluronic acid. The move is aligned with the rising popularity of Vitamin C products in Russia, showcasing The Love Co’s commitment to meeting diverse consumer needs.
The Love Co director Hemang Jain expresses excitement about introducing their esteemed beauty and wellness products to the dynamic Russian market. His vision emphasizes the brand’s dedication to high-quality products tailored to customer preferences, driving their success in Russia.
The Love Co’s products are accessible through leading Russian e-commerce platforms like Wildberries and OZON. Additionally, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores.
Brands
Kansai Nerolac tests paint in stratosphere for durability proof
Excel Everlast sent to 86,000 ft, survives -64°C and extreme UV exposure
MUMBAI: If walls could talk, this one would say it’s been to space and back. Kansai Nerolac has taken product testing to dizzying new heights quite literally by sending its exterior paint into the stratosphere in a bid to prove durability beyond the lab. In what the company calls a first for the Indian paint industry, a stratospheric balloon carried a payload coated with its Excel Everlast paint to an altitude of 86,000 feet above Earth. Up there, conditions are less “extreme weather” and more “near space”: temperatures drop below -64°C, ultraviolet radiation hits unfiltered, and atmospheric pressure is only a fraction of what it is at sea level.
Most materials struggle to survive such a hostile environment. This one didn’t. According to the campaign, the painted surface returned intact no visible damage, no compromise effectively turning a marketing claim into a high-altitude experiment.
The initiative, conceptualised by ULKA, moves away from simulated lab tests to something far more theatrical and verifiable. The campaign film documents the entire journey, positioning the exercise as proof rather than promise.
The test also doubles as a showcase for the Excel Everlast range, which includes features such as nano-silica-based protection, 30 per cent higher toughness and crack-bridging capability, along with a 20-year warranty claims now dramatised under conditions few buildings will ever face.
For Kansai Nerolac, the stunt is less about spectacle and more about signalling intent: in a category often dominated by functional messaging, it’s an attempt to turn durability into something tangible and memorable.
Because when your paint survives near-space, the neighbourhood monsoon suddenly feels like a very small test.
