Brands
The Logical Indian joins forces with RVCJ Media Group
MUMBAI: “When two forces unite, their efficiency doubles” Isaac Newton’s timeless wisdom finds a perfect echo in today’s digital landscape, where two giants of content creation have joined hands to revolutionise how stories are told and consumed.
Picture this: the unmatched credibility of The Logical Indian, known for its socially impactful storytelling, meets the vibrant cultural pulse of RVCJ Media Group, a name synonymous with entertainment and wit. Together, they promise to reshape India’s digital narrative into a powerhouse of creativity, authenticity, and reach.
As people spend an average of 6 hours and 36 minutes online daily, with 2 hours and 23 minutes devoted to social media, this alliance emerges like a burst of sunlight in the ever-buzzing world of screens and swipes. For every swipe on your For You Page, for every share that sparks a conversation, a seamless blend of sharp journalism and engaging entertainment will now take center stage.
Brace yourselves, India—your feeds are about to get a whole lot more exciting!
The announcement was made during the second edition of RVCJ-owned Marketing Mind’s Millennial Achievers Awards in Mumbai on 29 November, marking a pivotal moment in India’s digital content evolution. This partnership, rooted in shared values of authenticity and purpose, positions the two entities to craft innovative content marketing solutions for brands and advertisers while captivating audiences across India’s diverse digital landscape.
The Logical Indian, co-founder & CEO, Abhishek Mazumdar emphasised the significance of the partnership, “This isn’t just about scaling operations; it’s about scaling impact. The Logical Indian will continue to operate with editorial independence while leveraging RVCJ Media Group’s cutting-edge technology and audience reach to deepen our commitment to truth and transformation.”
RVCJ Media Group co-founder & CRO, Aziz Khan highlighted the role of technology and vernacular storytelling in the collaboration, “AI is revolutionising how we connect with audiences. By localising content and delivering personalised experiences, this partnership allows us to lead India’s digital landscape. Together, we aim to craft content that entertains, informs, and empowers.”
With a combined monthly reach of over four billion and a 55-million-strong audience base, the partnership aims to penetrate tier two and tier three markets, crafting narratives that resonate with varied communities. The integration of The Logical Indian into RVCJ’s ecosystem positions the group as one of India’s most diverse digital hubs, seamlessly bridging entertainment, information, and purpose.
As part of the alliance, Marketing Mind co-founder, Atul Dwivedi has assumed the role of president of revenue and brand partnerships at The Logical Indian. He aims to strengthen the platform’s revenue model by fostering brand collaborations and expanding intellectual properties.
“Together, our platforms will deliver unmatched storytelling that fosters deeper relationships between brands and their consumers,” Dwivedi stated.
The partnership is set to empower brands with unparalleled access to diverse audience segments, from socially aware youth to mass entertainment enthusiasts. Khan summarised the vision behind the alliance, “This is more than a business decision; it’s a commitment to redefining how content serves India—a future where top-tier entertainment, reliable information, and social impact intersect seamlessly.”
With an emphasis on rapid experimentation and continuous refinement, the collaboration is poised to lead the next wave of engaging and impactful digital content in India.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
