MAM
The LEGO Group elevates Bhavana Mandon as the country manager, India
Mumbai: The LEGO Group has announced the promotion of Bhavana Mandon, marketing director, India, to the role of country manager. Bhavana brings over 17 years of rich experience in sales and marketing across prestigious local and global brands. Her deep understanding of the Indian market, shoppers, and the toy industry, combined with her passion for inspiring creativity in the builders of tomorrow, aligns seamlessly with the company’s commitment to growing local leaders. She is an ideal choice to drive the company’s ambitious growth initiatives in India and create more value for Indian children.
In this new leadership role, Mandon will spearhead the group’s strategic efforts to put LEGO® Bricks in the hands of more kids, nurturing the creative potential of children in India to help enable 21st-century skills for future generations. Additionally, she will also be responsible for expanding the LEGO® Group’s footprint across India.
Mandon said, “Being able to inspire and develop children for over 90 years is legendary and I am honored to be a part of this amazing journey of building the Brand Legacy in India. Immensely excited and thrilled with the idea of bringing smiles to the faces of kids and adults, I look forward to building this truly iconic and purpose-driven Brand in India.”
Mandon will be reporting to Claus Kristensen, the newly appointed senior vice president for the LEGO® Group in Asia Pacific, based out of Singapore. Kristensen takes over from Eric Maugein, who will be stepping down and transitioning to a new chapter in his career. An 11-year veteran of the LEGO® Group, Kristensen will oversee the APAC region, including the creation of newly reshuffled business units of India & Emerging Asia (IEA) and Singapore, Malaysia, and Travel Retail (SMTR).
Kristensen said, “At the LEGO® Group, we believe in the power of diversity to inspire creativity, and Bhavana brings a wealth of experience that will undoubtedly contribute to our mission of creating joyful moments through play. Her passion, expertise, and commitment align perfectly with the group values and her leadership will play a pivotal role in shaping the imaginative world of possibilities for kids and families across India.”
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
