Ad Campaigns
The LEGO® Group ignites the spirit of giving with #BuildtoGive campaign in India
Mumbai: Children’s Day is a delightful occasion that effortlessly brings smiles to all faces, serving as a nostalgic reflection on countless childhood memories. Beyond being just a day, it encapsulates the essence of joy. For every child, owning a LEGO® set is the ultimate dream gift. Recognizing the profound significance of this, The LEGO® Group is embracing the spirit of Play and the joy of giving through #BuildToGive, contributing to making this Children’s Day even more meaningful. For each heart constructed using LEGO® Bricks and shared on social media or LEGO.com with the hashtag #BuildtoGive, the LEGO® Group pledges to donate one set to a child in need. This initiative encourages everyone to express their creativity, spreading the infectious joy of imagination and, more importantly, fostering hope, smiles, and a spirit of generosity. It aims to empower creativity for a purpose, instilling values such as empathy, kindness, and the pure bliss of giving.
The #BuildToGive initiative forms part of the LEGO® Group’s broader ‘Play is Your Superpower’ campaign, designed to encourage families to prioritize playtime. This festive initiative urges individuals to consider the transformative influence of Play as a meaningful gift during the holiday season. Within the ‘Play is Your Superpower’ initiative, the campaign illustrates how LEGO® Play can turn ordinary family moments into extraordinary ones. The central message emphasizes that Play cultivates superpowers or skills in children, including creativity, confidence, and problem-solving, contributing to their well-being both now and in the future.
“At the LEGO® Group, we believe in inspiring and developing children. Through Build to Give, we want to gift the superpower of Play to those who are less fortunate. The initiative thus not only celebrates creativity and imagination but also underscores the vital skills of problem-solving, collaboration, and resilience that emerge through Play,” said The LEGO® Group India marketing director Bhavana Mandon.
The LEGO® Group invites everyone to participate in Build to Give 2023, encouraging collective efforts to spread joy and make a positive difference in the lives of children. Share your hearts on the Small Hands, Big Dreams Instagram page with #BuildtoGive.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
