MAM
The Integer Group Asia appoints Ketan Desai as MD of India operations
MUMBAI: Promotional, retail and shopper marketing agency The Integer Group has appointed Ketan Desai as managing director of The Integer Group India. Desai will be assuming his new role immediately.
Desai will work alongside TBWAGroup India chief executive officer Shiv Sethuraman and The Integer Group Asia Pacific regional managing director Dan Paris. He will be responsible for managing the existing network client shopper marketing programmes and will help in to developing The Integer Group‘s clinet base in India.
Before joining the Integer Group, Desai was with Grey Global Group for 14 years where he led major client relationships in India and Sri Lanka. He has worked with both global and local clients such as Procter & Gamble, Marico, Hindustan Times, Audi and GSK. He also has retail and shopper marketing experience after leading the ITC and GSK shopper business for Grey Group.
Desai said, “I am extremely excited to join the team. The Integer Group is a top promotional, retail and shopper marketing agency, and for me, it is the opportunity to develop winning solutions for world class brands at the point of purchase. Retail and shopper marketing is my passion and there is no question for me that it represents the future of industry.”
Sethuraman said “Ketan has considerable experience in many retail categories across our industry, demonstrating the leadership essential to drive growth for some of the biggest brand owners in the world. His addition to the senior team here in Mumbai is a huge asset as our business grows and continues to diversify into the fast-growing space of shopper marketing.”
Paris added, “Ketan has rare expertise in our industry, combining a wide brand portfolio with experience in the growing Indian market and sub-continent region, whilst demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
