Ad Campaigns
The Health Factory announces exciting collaboration with Uorfi Javed
Mumbai: The Health Factory, renowned for its commitment to wholesome and nutritious food products, has proudly announced its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand’s mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs.
Partnering up with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.
Expressing her excitement about the collaboration, Uorfi Javed said, “As an actor, I hold deep commitment to staying healthy. I consciously opt for clean eating, prefer gluten-free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory’s initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It’s been an absolute joy being a part of this campaign.”
At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory’s innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms.
The reel seamlessly showcases the brand’s range of breads, all free from added preservatives and colors, ensuring guilt-free indulgence for consumers. With Uorfi Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption.
The Health Factory’s products are readily available for purchase offline at general and modern retail stores in Mumbai, Delhi NCR, Pune, Bangalore, Chennai, or online via leading e-commerce platforms such as Bigbasket, Zepto, Blinkit, and Swiggy Instamart.
This collaboration highlights the unique selling points of Original Zero Maida Bread, emphasising its freedom from added preservatives and colors, guaranteeing a guilt-free indulgence for consumers. With Uorfi Javed at the forefront, The Health Factory leverages the influence of social media to champion informed decisions in daily consumption habits.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
