Brands
The Good Bowl wants you to shout ‘cheese’ for a shot at free Mac & Cheese in new voice-led contest
MUMBAI: When food meets fun and your voice is the coupon, chaos—and cheese—are bound to follow. Rebel Foods’ The Good Bowl has just dropped Bowl-O-Cheese, a voice-powered social media contest that lets cheese lovers sing, scream, or sass their way into a free bowl of Mac & Cheese. And no, that’s not a metaphor—just say ‘cheese’ into your DMs and hope for the best.
The campaign plays on the Hindi pun ‘Bolo Cheese’ and flips it into Bowl-O-Cheese, encouraging fans to send creative voice notes to @thegoodbowlindia on Instagram. Whether you mimic your favourite actor or belt it out like you’re auditioning for a dairy-themed musical, five winners a day stand to win a Mac & Cheese bowl—on the house.
You can sing it, shout it, or say it like your favourite actor—just say ‘Cheese!’ and DM your voice notes to The Good Bowl’s Instagram handle, and five lucky winners stand a chance to win a Mac & Cheese Bowl every day—on the house.
Currently priced between Rs 299 and Rs 369, the Mac & Cheese range will also be offered at a flat Rs 199 on 20, 21, and 22 June across Zomato, Swiggy and EatSure. That’s not just cheese—it’s cheddar with a discount.
The contest is already gaining traction on meme pages and creator reels, with punchlines like “Sirf cheese bolke mujhe ye mac and cheese free mil gaya!” adding to the cheesy drama. To turn things up a notch, The Good Bowl is also working with creator Zaynul Jiwani to craft India’s first Cheese Anthem—an audio tribute to the comfort food that knows no haters.
“At Rebel Foods, we constantly look for ways to connect with young audiences in formats they love—interactive, trend-driven, and delightfully offbeat. Bowl-O-Cheese isn’t just about cheese, it’s about giving people a reason to shout with joy—literally. It brings food and fun together in a way that only The Good Bowl can”, said Rebel Foods CMO – India Nishant Kedia.
With a campaign that marries voice notes with viral flavours, The Good Bowl once again reminds fans that it doesn’t just serve food—it serves moments. And with this activation, it has given cheese a new stage, and everyone a mic.
So go ahead.
Shout it.
Share it.
Savour it.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
