Ad Campaigns
THE GLENLIVET CELEBRATES LIFE’S DEFINITIVE MOMENTS IN ITS LATEST CAMPAIGN
MUMBAI: The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life. In line with the brand’s modern & contemporary feel, this campaign is an evolution from the brand’s heritage as “The original one that set the standard” and is set to reinforce its role as a visionary within the category.
The campaign has been introduced with two films – ‘The Bond’ and ‘The Memory’, demonstrating the beauty of the unspoilt world and encouraging consumers to seek out 'The' moments in their lives with The Glenlivet. The artistic representations help to show consumers that by looking beyond the ordinary they can unlock something special.
Lately, in India, achievers are getting younger and their world is getting busier. In their frantic struggle to the top, they are losing touch with emotions that are truly special in their lives. The Glenlivet, as a brand, aims to identify and celebrate these special emotions or moments that our target audience, senses a connection with. It is the distinct character of such emotions, that inspired us to tell a story of an inimitable bond between two people, and a deep-rooted memory that still plays vividly in one’s mind, through this endearing and culturally true campaign.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “The Glenlivet campaign has been designed to celebrate THE moments, which allow us to lead richer and more fulfilling lives. Given how the young achievers are graduating to finer things in life, it was time, we welcomed them to the world of The Glenlivet. Our latest campaign reiterates that in a world with an oversupply of everything- glut, plenitude & noise, what we need is those definitive moments and the Three letter word “The”, an iconic & distinctive symbol, reinforces the same.”
Miriam Eceolaza, Marketing Director, The Glenlivet comments: “The Glenlivet campaign is our most ambitious to date. It’s a modern and contemporary campaign that stays true to our heritage. India is a key market for The Glenlivet, and we have created this specific campaign to celebrate some of life’s definitive moments of the Indian consumer.”
Janmenjoy Mohanty, Regional President-North & East, Lowe Lintas India comments: "Sometimes the most impactful way to put across the brand message is through good old story telling. We chose the most endearing stories that celebrate definitive emotions in an individual’s life. Each one has been painstakingly crafted with a fine mix of stunning visuals, underplayed emotions and music that talks to the soul. We hope each of these stories manage to touch a chord with our target audience."
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
