Brands
Royal Stag launches ‘Live It Large’ campaign with six celebrity faces
Rohit Sharma, Bumrah, Badshah lead new Royal Stag brand film
MUMBAI: Big dreams, bigger personalities and a message that ambition comes in many forms. That is the pitch behind the new ‘Live It Large’ campaign from Seagram’s Royal Stag Packaged Drinking Water, which brings together six well known faces from sport, music, cinema and gaming.
The campaign features cricketers Rohit Sharma and Jasprit Bumrah, rapper Badshah, actors Sidharth Malhotra and Naga Chaitanya, and gamer Payal Dhare, each representing a different facet of what the brand calls “Generation Large”.
Announced by Pernod Ricard India, the campaign film travels across regions of the country to highlight how ambition and self expression take on different cultural flavours across India. From the swagger of North India to the tech driven vibrancy of the South, the music rich East and the rustic energy of the West, the film positions the country as a “Land of Large”.
The campaign marks an evolution of Royal Stag’s long running philosophy of encouraging young Indians to dream big. The brand says the new narrative reflects a generation that is redefining success and choosing unconventional paths.
Debasree Dasgupta, chief marketing officer at Pernod Ricard India, said the campaign builds on the brand’s legacy of celebrating aspiration. She said bringing together personalities from different industries and regions reflects how ambition today has many voices and expressions.
For Sharma, the campaign echoes the mindset required on the cricket field. He said living large is about backing oneself even when the odds are stacked against you and enjoying the journey along the way.
Malhotra described the collaboration as a natural fit with his belief in pushing boundaries and trying new things, while Badshah said the campaign celebrates individuality and the confidence to chase one’s own path.
Bumrah said the philosophy resonated with his own approach to the game, where discipline and belief matter as much as headline moments. Chaitanya added that the brand’s ability to stay rooted in culture while evolving with the times made the collaboration meaningful.
Dhare, one of India’s leading gaming creators, said the campaign reflects the spirit of young dreamers who are redefining success on their own terms.
The ‘Live It Large’ campaign will roll out through a multi platform strategy spanning television, digital media, print and outdoor advertising as Royal Stag looks to connect with India’s young, aspirational audience.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
