MAM
The Content Lab secures integrated marketing deal with Reise Moto
Mumbai: Mumbai-based content studio, digital agency and production house —The Content Lab, has partnered with two-wheeler tyre and riding gears brand, Reise Moto to spearhead marketing strategies that will help motorcycle and other two-wheeler riders better their riding experience.
Reise Moto, the B2C division of Mahansaria Enterprises Pvt. Ltd, having promoters with a strong pedigree of building two successful global brands specialising in the off-highway tyre segment for nearly four decades, was founded a year ago. The fairly new brand is now poised to diversify its offerings from two-wheeler tyres to a comprehensive range of riding gears that cater to every possible need of a biker.
Reise Moto and The Content Lab will embark on a series of marketing initiatives aimed at showcasing the brand’s core message of ‘the joy of riding’. The initiatives will highlight Reise Moto’s product lineup, foster community engagement and provide valuable resources for riders to enable and elevate experiences on their journeys. From captivating social media campaigns to immersive brand experiences, this collaboration pledges to deliver unparalleled value to motorcycling enthusiasts across India.
“Reise Moto epitomises quality and innovation within the motorcycling industry. We are privileged to collaborate with such a distinguished brand that is poised on the threshold of growth and expansion. We look forward to leveraging our expertise to propel Reise Moto to new heights of success, with a fresh take on a category that has been saturated with conventional messaging over the years. We intend to achieve this through innovative, engaging and scalable content creation.” says Supriya Sehgal, Co-founder of The Content Lab.
Leveraging The Content Lab’s proficiency in marketing strategy, content creation and digital engagement, Reise Moto aims to fortify its market position and forge stronger connections with motorcycling enthusiasts throughout India.
“The collaboration with The Content Lab heralds an exciting new chapter for us at Reise Moto. We are thrilled to have the expertise of The Content Lab to help us further amplify the Reise Moto brand,” said Mahansaria Enterprises Pvt. Ltd MD Yogesh Mahansaria. “Their innovative marketing approach perfectly aligns with our commitment to delivering exceptional products and experiences to our customers. Together, we eagerly anticipate reshaping the motorcycling landscape and inspiring riders to embark on unforgettable journeys,” he added.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
