Ad Campaigns
The Baker’s Dozen celebrates food as India’s universal language through its ‘Different Tongues, One Taste’ campaign this Independence Day
MUMBAI: India is a land of diverse cultures, traditions and languages, that is alive and dynamic – changing every 50-100 kms. But what binds us together is our unabashed love for food. That is, in a world marred by many cultural and language barriers, there is still food that keeps the spirit of our diversity alive. With this in mind, The Baker’s Dozen (TBD), India’s leading artisanal bakery brand, known for creating authentic and high-quality baked goods, has launched its heartwarming and relatable ‘Different Tongues, One Taste’ campaign this 79th Independence Day.
TBD’s campaign film captures instances from across the length and breadth of the country – people sharing love and care through TBD’s diverse range of products in their day-to-day lives. A wife surprises her husband with his favourite Banana Walnut Cake. A father packs a Donut Cake in his son’s school bag. A working woman prepares sandwiches for her lunch using Fourgrain Sourdough Bread and assures her mother she is eating healthy. A young girl sends her mother a photo of Dark Chocolate Cookies, telling her they taste just like the ones she makes at home. From different cities, different languages, different lives and family traditions, TBD’s film celebrates one shared truth – how food has the power to connect us all.
In addition to the film, the brand is also collaborating with food creators from Maharashtra, Kerala, Gujarat and West Bengal. Through this collaboration, these creators will recreate traditional regional recipes – that are an integral part of the larger Indian culture – using TBD’s products.
Talking about this year’s Independence Day campaign film, The Baker’s Dozen co-founder & head chef Aditi Handa said, “One of the aspects that I love about cooking, and fascinates me to this day, is how it’s a universal language to express love and care for others. In our factory, I interact and collaborate with people from varied cultures who bring such unique perspectives to the table, enhancing the richness and goodness of the products we create. This Independence Day, we wanted to celebrate this cultural multiplicity through food with our ‘Different Tongues, One Taste’ campaign. With the current climate over language barriers, we sought to celebrate the common language of food made with love that binds us all together.”
The Baker’s Dozen co-founder Sneh Jain added, “Through our ‘Different Tongues, One Taste’ campaign, we wanted to mark India’s independence in a way that is meaningful, relevant and relatable to Indians belonging to different cultures, regions, and languages across the country. What better way to do that than through the unique uniting power of the language of food? Our campaign film is a testament to the fact that good, pure food can transcend boundaries to bring people together in love and affection.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
