Ad Campaigns
The Advertising Club Bangalore opens entries for the Big Bang Awards 2023
Mumbai: The Advertising Club Bangalore, an esteemed institution with a legacy spanning over four decades, is thrilled to announce its flagship property – The Big Bang Awards. This grand celebration of excellence covers a wide spectrum of creative, design, media, digital, and marketing achievements. We’re excited to announce that the entries to this prestigious award is now open.
The Advertising Club Bangalore president Laeeq Ali, shared his
thoughts on this event, “As the president of this prestigious advertising club, I’m deeply honoured to announce these awards. Advertising is going through a sea change by the day, but it will remain the lifeblood of many industries. As an industry body, It is our duty to recognize and celebrate the outstanding creativity, dedication, and innovation that advertisers bring to the world and extremely proud to be doing this event for 30 years. A new executive committee has been formed and we are looking at doing the final event in a grand manner too.”
The Big Bang Awards have been a pillar of recognition for close to three decades. These awards welcome participation from all members of the advertising and marketing fraternity throughout the country. The previous event witnessed a remarkable turnout, with entries pouring in from over 40 agencies and 9 clients, representing 12 cities in India.
Just as in previous years, a high-caliber jury consisting of eminent advertising, media, and marketing professionals, hailing from diverse regions in India and the APAC, will oversee the judging process entirely online.
The Big Bang Awards for Creative Excellence will celebrate outstanding accomplishments in creative and content. Categories include Consumer, B2B, Media, Entertainment, Social Causes, Health, Fitness, Wellness, E-commerce, Integrated Marketing Campaigns, and a new category spotlighting regional campaigns in various Indian languages.
The Big Bang Awards for Design Excellence will acknowledge exceptional internal and external design expertise, encompassing Brand Identity and UX design.
The Big Bang Awards for Media Excellence and Digital Excellence will pay tribute to the innovative work carried out by Media and Digital agencies, encompassing various traditional and digital media. A new category focusing on Data and Technology is also included to recognize how data and research can be leveraged to create more effective campaigns founded on powerful insights.
Additionally, The Big Bang Awards will celebrate budding talent with awards for Young Writer (Copy/Content) of the Year, Young Art Director of the Year, and the Arvind Kumar Memorial Young Media Professional of the Year.
Big Bang Awards chairperson Malavika Harita expressed, “This
period is an exciting phase for all of us at the club as well as the
Jury. Year on year, we get to see some amazing work cutting across India as well as categories. With the lines blurring between technology & marketing, the approach to ideation itself has changed and I look forward to seeing lot more interesting entries marrying the traditional & the new. The theme ‘Find the Balance’ for this years big bang awards is also centred around the same thought too.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
