Brands
Teinpro bites into everyday wellness with debut protein bar
MUMBAI: Protein is no longer just pumping iron, it’s quietly powering everyday India. As eating habits shift towards mindful, goal-driven nutrition, Teinpro has entered the health food space with the launch of its first protein bar, positioning itself at the intersection of performance and everyday wellbeing. The brand is backed by founders Chinmay Barik, Raghav Gupta and Kshitij Shokeen, with actor Randeep Hooda as a core investor.
Teinpro’s pitch is simple but timely, protein should not feel intimidating, restrictive or gym-exclusive. While protein’s role in muscle repair is well known, its wider benefits, sustained energy, better metabolism and improved immunity are often overlooked in Indian diets that are rich in carbohydrates but frequently low on quality protein, particularly for vegetarians. Teinpro’s bar is designed to plug this everyday gap without demanding a lifestyle overhaul.
Developed with a focus on balance rather than excess, the no-added-sugar, no-preservatives bar contains magnesium, zinc, antioxidants and ashwagandha extracts aimed at delivering calm focus alongside steady energy. Positioned as a functional middle ground between hardcore fitness nutrition and casual snacking, it is meant to work just as well between meals, after workouts, during long workdays or even as a healthier dessert option.
Explaining the thinking behind the product, Teinpro’s leadership said the brand was born out of a clear gap between performance nutrition and everyday food habits. The goal, they noted, was to create a bar that respects Indian tastes while delivering adequate not overwhelming nutrition, offering natural sweetness that satisfies post-meal cravings without compromising on health.
For Hooda, the association was driven by alignment rather than endorsement. Known for physically demanding roles in films such as Sarbjit, Sultan and Swatantrya Veer Savarkar, the actor said Teinpro stood out for treating protein as a daily necessity rather than a niche supplement. He described the bar as a practical, honest snack that supports both performance and the routine physical demands of everyday life.
With its debut, Teinpro is positioning itself as a wellness-first brand focused on how people work, move and live, not just how they train. The protein and energy bars are now available on the brand’s website and across platforms including Bigbasket, Zepto, Amazon, Flipkart, Jiomart and Tata 1mg, with plans to expand into more quick-commerce and offline channels.
In a crowded nutrition market chasing extremes, TeinPro’s launch makes a quieter promise: strength that fits neatly into daily life.
Brands
Sotrue crosses Rs 100 crore ARR, rides digital-first growth in beauty market
Lean marketing and ‘glow-first’ products help brand scale fast across Bharat
MUMBAI: Sotrue, a fast-rising player in India’s beauty and personal care space, has crossed the Rs 100 crore annual recurring revenue mark, underlining the growing appetite for consumer-first, digital-led brands in the country.
The milestone comes within a relatively short period since launch, positioning the brand as one of the quicker success stories in a crowded and competitive category. Its rise has been fuelled by a tight focus on product simplicity, efficient capital deployment, and a sharp understanding of evolving consumer needs, particularly in non-metro markets.
At the heart of Sotrue’s strategy is a clear, almost minimalist insight: deliver visible “glow” without the burden of complex routines. That thinking translated into early wins, with its strobe cream quickly gaining traction and becoming a breakout product for the brand.
Speaking on the milestone, Sotrue founder Gautam Khosla said, “Reaching Rs 100 crore ARR so quickly is a reflection of staying true to one clear vision, building for real women with real needs. We focused on creating products that deliver instant results while being rooted in authenticity and trust. As we scale, our mission remains the same: to build India’s most loved glow-first beauty brand without compromising on what makes us relevant to our consumers.”
Unlike many peers that rely heavily on big-budget campaigns, Sotrue has taken a leaner route. Its marketing playbook leans on authenticity, working with influencers to create relatable, experience-led content rather than high-gloss advertising. This approach has helped the brand build both acquisition and retention without overspending.
A digital-first engine has further powered its growth, with nearly 90 percent of revenue coming from online channels. Offline retail plays a supporting role, helping the brand extend its reach while maintaining a strong e-commerce backbone.
Product development, meanwhile, has been closely tied to consumer feedback, particularly from Tier 2 and Tier 3 cities. Insights gathered from these markets have shaped everything from formulations to shade ranges, allowing the brand to stay relevant and differentiated in a segment often criticised for one-size-fits-all offerings.
Looking ahead, Sotrue is setting its sights higher. The company is targeting Rs 200 crore in revenue in the coming fiscal year, alongside plans to expand into adjacent categories across face, eyes, lips and body.
As India’s beauty market continues to evolve, Sotrue’s rapid climb suggests that brands built on clarity, consistency and consumer insight may well have the brightest glow.
