MAM
Tedial launches SMARTLIVE MULTI SPORT Configurations at IBC 2019
MUMBAI: Tedial, the leading independent MAM technology solutions specialist, is launching SMARTLIVE MULTI SPORT configurations at IBC 2019 on stand 8.B44. This sophisticated addition to Tedial’s cutting-edge, award-winning sports and live events solution allows users to generate automatic highlights or auto-clipping for ANY SPORT quickly and easily.
At IBC, visitors will see a dramatic increase in the number of highlights that can be produced in a multi-sports environment with SMARTLIVE. This is a key addition to the list of the solution’s fast-growing capabilities. Totally agnostic to all data feeds, Tedial’s metadata engine makes it simple to add new SPORT configurations to the system as and when required.
In addition, SMARTLIVE and Tedial’s Evolution MAM now includes a new module that allows all types of content to be published to any social network in just one click. Enabled by the system’s capability to create social media campaigns directly inside the MAM, publishing to social platforms has become really easy, quick and efficient. This will be demonstrated on the stand throughout the show.
Tedial will also demonstrate its technology partnership with Speechmatics. By integrating Speechmatics’ industry-leading Automated Speech Recognition (ASR) technology with SMARTLIVE, operators can seamlessly search for comments made by the commentators during a sporting match or live event.
Providing operators with faster access to content, Tedial is showcasing its new SMARTLIVE bundled solution that can easily be deployed on top of the customer’s existing production environment. This is key as it provides sports broadcasters with a highly efficient solution that can be up and running very quickly. As well as these new features, Tedial will highlight the financial and operational benefits of operating SMARTLIVE both on premises and in the cloud.
Esther Mesas, CSO/CMO, Tedial says, “We are delighted to announce the new SMARTLIVE MULTI SPORT feature that will continue to assist media companies with further enhancing their story-telling capabilities. As sports rights become ever more expensive and fans expect more insight and more analysis, SMARTLIVE is the most comprehensive, most productive way to create additional content to satisfy consumers and increase revenue opportunities.”
Built on open standards, SMARTLIVE is agnostic to the equipment around it. It can be added to any production infrastructure. Its virtualized software architecture can be implemented on premises, in the cloud, or as a hybrid. As well as generating its own metadata it connects to existing archive asset management systems, using examples from the past as a way to illustrate today’s news.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
