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IBC 2019: Synamedia to show how it helps direct-to-consumer providers win top billing for live and VOD streaming services

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MUMBAI: At IBC 2019 Synamedia will shine a spotlight on how its offerings help media companies and sports rights holders deliver a new generation of direct-to-consumer (D2C) services centred increasingly around live assets.

Synamedia’s video network technologies, security offerings, and Infinite cloud-based platform are designed to help customers cut through the three major obstacles to delivering premium D2C services: streaming broadcast-quality live programs cost-effectively and at scale; the scourge of streaming piracy; and the desire to build a sustainable, profitable business faster. With live streaming, every second counts. Synamedia’s video network technologies deliver close to broadcast-equivalent latency and quality for live streaming. With its glass-to-glass portfolio, Synamedia is continually refining its technologies to reduce latencies at every stage of the workflow – and meet the industry goal of synchronized latency across broadcast and streamed content.

Synamedia also supports D2C operators’ efforts to control streaming costs. The firm’s Smart Rate Control encoding algorithms minimize bandwidth requirements, while its private CDN platform gives customers the option of reducing, or removing entirely, their dependency on more expensive third-party public CDNs.  Synamedia also offers on-premise, public cloud and hybrid deployments to realize the benefits of cloud elasticity while being able to adapt to specific deployment, operational and cost constraints.

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Also integral to Synamedia’s D2C offering are market-leading security solutions and services that preserve the value of premium content rights and prevent revenue decimation. These include: the Streaming Piracy Disruption managed service; the world-leading Operational Security (OpSec) service; and Credentials Sharing Insight.

Synamedia’s Infinite platform, which already underpins direct-to-consumer OTT services from major pay-TV customers, provides a frictionless path for D2C providers upgrading first-generation solutions, as well as supporting new market entrants. It allows customers to quickly launch, scale and monetize D2C services cost-effectively across borders, accelerating the time to profitability. Infinite supports advanced cloud-based content aggregation and search and recommendations for a highly personalized user experience. It also allows service providers to operate multiple franchise and brands, making it easy to give each service its own distinct look and feel while benefiting from the economies of scale and operational efficiencies of a single platform.

“The D2C streaming market is in a massive state of flux. Big names are entering the fray, intensifying competition for eyeballs. And premium live streaming services are growing in importance, inevitably attracting the attention of pirates set on stealing these assets. There is also financial pressure to nurture profitable streaming business models that have longevity. At IBC we will showcase how we can help customers build a profitable streaming business that scales effortlessly across borders and devices – and will outlast the competition,” said Jean-Marc Racine, chief product officer, Synamedia.

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Synamedia is one of the anchor exhibitors in the Content Everywhere hall (hall 14, stand C.41).

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JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth

A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant

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MUMBAIJioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.

Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.

The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.

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Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.

The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”

With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.

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