Brands
Tedhe Medhe goes viral with a reel-y snackable content masterclass
MUMBAI: What do you get when a snack brand embraces meme culture, musical flair, and internet spontaneity? A full-blown digital dhamaka, that’s what. Bingo! Tedhe Medhe’s latest campaign, Sabkajawaabtedhemedhe, has turned into one of the biggest organic internet moments of the year, proving that the best marketing isn’t always cooked up in a boardroom, sometimes it’s born in a spontaneous Instagram reel.
The spark? A reel by creator Deepankar Koshta casually declaring, “Tedhe Medhe bhi acche lagte hain.” With over 3 million organic views, the line struck a chord. Sensing its viral potential, Bingo! responded not with a brand plug, but a personal touch, a Tedhe Medhe hamper and handwritten note prompting 7 plus organic follow-up reels and another 1.5 million views.
Then came the beat drop. Bingo! roped in music producer Anshuman Sharma, turning the catchphrase into an irresistibly quirky anthem. The result? A social media juggernaut with over 68 million views, 122k shares, and 3.5x engagement compared to the brand’s regular content making it Bingo!’s second-most shared post ever.
The virality spiced up further when content creator Parveen Sharma crafted a meme-dance routine to the anthem, clocking 44 million views and 225k shares breaking records to become the brand’s most shared content to date.
Not one to miss a beat, Bingo! then launched the SabkaJawaabTedheMedhe contest with comedian Satish Ray, asking users to respond to life’s oddball questions using Deepankar’s reel audio. The challenge garnered over 1.7 million views, 14k shares, and hundreds of user remixes.
The ripple effect snowballed with influencers like Purav Jha and even brands like Swiggy joining in. Daily meme-style posts generated between 1.4 to 5 million views each. In total, the campaign racked up over 112 million views, 21 million in reach, and nearly 1 million engagements all largely organic.
More than just a quirky campaign, Bingo!’s digital blitz shows how embracing real-time culture, giving credit to creators, and speaking the internet’s native language can turn a single unscripted moment into a nationwide snack sensation.
Because in the age of reels and relatability Tedhe is the new straight.
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Brands
Jio Financial Services posts Rs 1,560 crore FY26 profit
Revenue rises to Rs 3,513 crore as investments and lending scale up.
MUMBAI: If money makes the world go round, Jio Financial Services Limited is quietly spinning a much bigger wheel. The Reliance-backed financial arm reported a consolidated net profit of Rs 1,560.9 crore for FY26, slightly lower than Rs 1,612.6 crore in FY25, even as revenue growth gathered pace.
Total revenue from operations rose sharply to Rs 3,513.3 crore in FY26 from Rs 2,042.9 crore a year earlier, driven largely by a surge in interest income, which more than doubled to Rs 1,901.9 crore from Rs 852.5 crore. Fee and commission income also saw a significant jump to Rs 597 crore, compared to Rs 155.2 crore in FY25, reflecting expanding financial services activity.
For the March quarter, profit stood at Rs 272.2 crore, broadly flat compared to Rs 269 crore in the same period last year. Quarterly revenue from operations climbed to Rs 1,018.5 crore, up from Rs 493.2 crore year-on-year, signalling steady momentum in core income streams.
Expenses, however, moved in tandem with growth. Total costs nearly quadrupled to Rs 1,982.9 crore in FY26 from Rs 524.8 crore in FY25, with finance costs alone rising to Rs 745.1 crore from just Rs 7.7 crore a year earlier, reflecting increased borrowing and scale of operations. Employee expenses also grew to Rs 387.3 crore, while other expenses expanded to Rs 755 crore.
Profit before tax stood at Rs 1,911.7 crore for the year, slightly below Rs 1,946.9 crore in FY25. After accounting for a total tax outgo of Rs 350.8 crore, the company reported its final net profit figure.
Beyond the income statement, the balance sheet tells a story of rapid expansion. Total assets surged to Rs 1,63,497 crore as of March 31, 2026, up from Rs 1,33,510 crore a year earlier. Investments alone stood at Rs 1,33,088.7 crore, underscoring the company’s strong focus on treasury and financial asset growth.
However, the year also saw sharp volatility in other comprehensive income, which swung to a loss of Rs 16,028.3 crore, largely driven by fair value changes in equity instruments. This dragged total comprehensive income for FY26 to a negative Rs 15,756.1 crore, compared to a positive Rs 14,870 crore in FY25.
On the capital front, the company’s paid-up equity share capital remained steady at Rs 6,353.1 crore, with other equity rising to Rs 1,27,500.5 crore.
The numbers reflect a business in transition scaling rapidly across lending, investments and fee-based services, but also navigating the volatility that comes with mark-to-market movements in financial assets. In other words, while the top line is accelerating, the fine print still carries a few swings.
