Brands
Tecsox names Ritesh Baheti as vice president
A million-order man joins the consumer electronics upstart as it chases the next generation of Indian listeners
GURGAON: Tecsox, the Indian consumer audio and lifestyle technology brand, has hired Ritesh Baheti as its vice president, betting that young, battle-tested leadership can sharpen its edge in one of the world’s most brutally competitive electronics markets.
Baheti is not a novice. He has spent years in the trenches of consumer audio, shepherding products from concept to shelf, among them single-driver Bluetooth open-wear speakers that carved out an entirely new listening format, alongside earbuds and speaker lines pitched at both the premium and value ends of the market. His fingerprints are on the full arc of product development: conception, design alignment and go-to-market execution.
The commercial results have been hard to ignore. Baheti has built direct-to-consumer sales ecosystems from scratch, deployed CRM platforms to manage customer lifecycles and architected order management systems robust enough to handle over one million orders a year, a figure that speaks as much to operational discipline as it does to raw ambition.
At Tecsox, he will lead product innovation, sharpen user experience across the portfolio and push the brand’s expansion deeper into India’s crowded consumer electronics arena.
Puneet Gulati, founder and promoter of Tecsox, framed the hire in generational terms. “At Tecsox, we believe the future of consumer technology lies in understanding the mindset of the new generation,” he said. “Bringing in young leadership like Ritesh will help us revolutionise our product approach, making it more aligned with the expectations of today’s users. His perspective and energy will play a crucial role in shaping products that are not only innovative but also deeply relevant to everyday lifestyles.”
Baheti, for his part, sounds eager for the fight. “I’m excited to step into this role at a time when Tecsox is rapidly evolving and expanding its footprint,” he said. “The opportunity to build products that combine performance, design and accessibility is incredibly inspiring. I look forward to contributing to the company’s vision of democratising technology and creating solutions that truly resonate with the next generation of consumers.”
Tecsox is doubling down on portfolio expansion and market penetration, with affordability and user-centric design as its twin levers. In a market where margins are thin and consumers are unforgiving, the company is placing a sizeable wager on Baheti’s ability to deliver products people actually want, and at prices they can actually pay. The clock is ticking.
Brands
Hindustan Unilever clocks 8 per cent Q4 growth, revenue hits Rs 16,207 crore
The FMCG titan maintains its sparkle with calibrated pricing and savvy cost-saving
MUMBAI: Hindustan Unilever Limited has rounded off its financial year with a refreshing performance, posting an 8 per cent climb in revenue for the March quarter. Despite navigating a landscape of shifting commodity prices and geopolitical wobbles, the consumer goods giant proved it still has the magic touch in the Indian market.
For the quarter ending 31st March 2026, the company’s consolidated turnover reached Rs. 16,207 crores, a solid step up from the Rs. 14,955 crores seen in the same period last year. This momentum was mirrored in its annual figures, with full-year turnover for continuing operations rising to Rs. 63,763 crores. The board celebrated these results by recommending a final dividend of Rs. 22 per share, bringing the total yearly payout to a handsome Rs. 41 per share.
Profitability remained resilient even as the company tightened its belt. Quarterly Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) rose by 6 per cent to hit Rs. 3,841 crores. While the EBITDA margin saw a slight dip of 50 basis points to 23.7 per cent, the company’s underlying volume growth of 6 per cent suggests that shoppers are still reaching for their favourite household brands.
Hindustan Unilever Limited chief executive officer and managing director Rohit Jawa noted that the company is “navigating these headwinds through disciplined savings” and “calibrated pricing actions”. He added that the firm is well-positioned to handle a volatile environment, backed by “strong brands, robust financial position and operational agility”.
The year was also marked by strategic reshuffling. The company completed its takeover of Zywie Ventures Private Limited, snapping up the remaining 49 per cent stake for Rs. 824 crores. On the flip side, it bid farewell to its minority stake in Nutritionalab Private Limited, a move that netted a neat profit of Rs. 256 crores.
Across its diverse portfolio, the Home Care segment led the charge with annual revenue of Rs. 23,672 crores, followed closely by Beauty & Wellbeing at Rs. 14,990 crores. Even in the face of currency volatility and commodity fluctuations, the company managed to keep its consolidated profit after tax for the year largely steady at Rs. 10,652 crores.
As Hindustan Unilever Limited looks toward the next financial year, the focus remains firmly on “strengthening the consumer franchise while delivering sustainable and competitive growth”. With its supply chain showing grit and its brands maintaining their lustre, the company appears ready to clean up in the quarters to come.
