MAM
Teamwork Communications Group celebrates a milestone in communication and PR
Mumbai: Teamwork Communications Group, on 12 December, celebrates its 14th anniversary, commemorating the foundation of the leading public relations agency. Established in 2009 with a healthcare-centric approach, the agency has evolved into a dynamic force, catering to diverse sectors such as edtech, fitness, FMCG, and hospitality. This year witnessed a noteworthy 100% increase in the company’s workfocrce and the addition of 75 new clients into their fold.
Teamwork’s success story spans from securing the GSTN mandate during India’s transition to the Goods and Service Tax to serving industry giants like Hero Cycles, Bonn Group of Industries, and Apollo 24/7, consistently outshining others in the field. The agency now boasts a distinguished clientele that includes industry luminaries such as the Quality Council of India (QCI), Ministry of Jal Shakti (Government of India), Bikano group, FUJIFILM India, Ujala Cygnus Group of Hospitals, Ibis Hotels, Jindal Aluminum, APL Apollo Steel Tubes, Akums Drugs & Pharmaceuticals Ltd, Career Launcher, and many more.
Founded in 2009 by PR specialists Nikky Gupta and former journalist Kamal Narayan, Teamwork has not only expanded its reach from traditional media relations to social and digital media but has also cemented its position as a proficient agency in crafting inventive media strategies and campaigns tailored to meet the evolving demands of the current era. Additionally, the company has successfully implemented crisis management through its in-depth communication strategies to address challenges faced by its clients.
Gupta expressed her gratitude, stating, “Teamwork came to life and flourished with the relentless effort of its team. We value the contribution of our ardent workforce in bringing us to where we are today. However, this is just the beginning, and we are confident that together we can achieve so much more.”
She added, “In the coming years, we plan to expand our influence to the other part of the country by establishing offices and hiring talent there. We are thankful to our clients for entrusting us with building, preserving, and enhancing their brand image. Our secret to success lies in weaving compelling narratives that resonate with people and building campaigns that address any issue at the grassroots level.”
Narayan said, “It’s a great moment as we complete 14 years in the PR industry, expanding into multiple domains apart from healthcare. It’s been an exciting ride as we set new benchmarks with our focused marketing and PR practices for our clients, some of whom have associated with us for a long time. We are also proud to have sailed through the turbulent waters of the COVID-19 pandemic which shook almost every sector. We provided uninterrupted services to our clients during this testing time and tweaked our HR policies to care for our employees, the backbone and strength of Teamwork. As we continue to rise above the clouds, scaling new heights, we look forward to leveraging new technology and AI in the workspace while aiming to create an ideal atmosphere for our team and clients.”
Adding to its accolades, Teamwork Group secured two Kaleido Awards by ET Brand Equity in 2022, was recognised among the Top 25 PR Agencies by Exchange4Media, and earned the title of Healthcare Agency of the Year at E4M IPRCCA.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
