MAM
Teamology Softech Media bags PR mandate for India’s leading mobile accessories brand RD Accessories, to focus on creative approach and overall brand building
MUMBAI : Teamology has recently won the communications and PR mandate for RD Accessories. As part of the mandate, the firm will be responsible for developing and executing unique PR campaigns across all digital platforms and touchpoints in order to reach the proper target audience.
Founded in the year 2002, RD Accessories is a premium brand that deals in manufacturing high quality audio devices and mobile accessories with cutting-edge technology. The brand has recently added new products in their ever-increasing product list. Being a leading market player, they are focused towards providing customers with high-quality products that are affordable yet premium. In line with the PM’s vision of Atmanirbhar Bharat, the firm takes pride in manufacturing products locally with utmost focus on quality and in place control measures.
Speaking of the association, Mr Narayan Rathod C.E.O of RD Accessories said, “We are a value-driven organization. Our belief lies in providing the best to everyone- our employees, customers and everyone who is associated with us. We are not just creating products; we are creating an experience—the experience which we want people to remember every day by using our products. While we simplify people’s lives, we introduce them to products that simplify their work, day-to-day life and much more. We are extremely confident that our collaboration with Teamology will strengthen our image and will boost the overall visibility of the brand through enhanced communication and powerful storytelling”.
Adding to it, Teamology will lead the account offering services such as corporate reputation management, brand and marketing communications, media management and crisis management.
Commenting on this new association, Gulrez Alam, Founder of Teamology said, “We are delighted to be associated with RD Accessories, a brand that is revolutionizing the tech space through advanced and innovative products. We are committed towards building a strong narrative and taking the brand to different heights of success”.
Teamology Softech and Media services offers a wide range of digital PR solutions including strategy, media planning and buying, PR, social media, and communications across traditional and digital media.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
