MAM
Team One Advertising wins creative mandate for innerwear manufacturer V Star
MUMBAI: Team One Advertising has won the creative duties for innerwear manufacturer V Star.
The total media spend is around Rs 60 million.
V Star belongs to the parent brand V-Guard Industries, a company that has a product portfolio spanning categories such as voltage stabilisers, pumps, motors, electric water heaters, solar water heaters, fans, UPS systems for computers, digital UPS systems, LT power cables, and control cables.
Team One Advertising will handle the creative duties for the four brands under V Star including Vanessa (innerwear range for women), Valero (innerwear for men) and two upcoming brands called Little Vanessa and Little Valero innerwear brands for girls and boys respectively.
The creative duties for V Star were previously handled by Stark Communications. The media planning and buying mandate for V Star lies with Mudra Max.
Prior to Mudra Max, the media mandate was with Maitri Advertising.
It may be noted that Publicis Ambience, Bangalore, was awarded the creative duties for V Star‘s parent company, V-Guard, a couple of years ago. Prior to Publicis, the creative mandate for V-Guard was with TBWA.
Team One Advertising creative director Raphi Davis Akkara, said, “TV, print, and outdoor communication will be used for the brands Vanessa and Valero and print will be the lead medium of communication, supported by outdoor, for Little Vanessa and Little Valero.
Team One Advertising was founded by Vinodini Issac, a former account management professional (who has worked at Mudra and BBDO), who serves as managing director at the agency. The agency is 10 years old and is headquartered at Kochin.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
