MAM
FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show
GOA: Day two of Goafest 2025 witnessed FCB India absolutely demolishing the competition in the public relations category, proving that sometimes the best way to handle PR is to simply be brilliant at it.
The agency swept to victory as ‘public relations specialist agency of the year’ with a frankly ridiculous haul of 66 points, built on four golds, three silvers, three bronzes and two merits. It was the sort of performance that left rivals wondering whether they’d accidentally entered a different competition entirely.
Leo India managed a respectable runner-up spot with 38 points, courtesy of three silvers, four bronzes and two merits—though one suspects they might have preferred trading some of that bronze for a bit more gold. Tribes Communication rounded out the podium with 26 points, bagging one gold, two silvers, one bronze and a merit in what can only be described as a thoroughly balanced performance.
The others made their presence felt too. BC Web Wise nabbed 10 points with one silver and one bronze, whilst Grey group and Mudra Max each scored eight points—Grey group with a single gold and Mudra Max with two bronzes. Meanwhile, ^a t o m network, Godrej Enterprises group, and Social Panga – Higa Digital all managed six points apiece, proving that in the PR game, every point counts.
Even the laggards got their moment. Grey Alchemy picked up four points with a bronze, whilst boAt Lifestyle and Digitas each secured two points with a merit—hardly earth-shattering, perhaps, but better than going home empty-handed.
The Abby Creative Awards 2025, powered by The One Show, continued their relentless march through specialist categories, with broadcaster, digital specialist, design specialist, mobile specialist, technology specialist, and direct specialist awards all up for grabs.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
