Brands
TCS wins Pega 2017 partner excellence award
MUMBAI: Tata Consultancy Services (TCS), a global IT services, consulting and business solutions organisation, has won the Pega 2017 Partner Excellence in Driving Customer Success: Advanced Practice Development Award.
Global Alliances Pega systems VP Ken Nicholson said, “TCS continues to invest in a wide range of Pega product certifications and resources at the highest levels, which play a key role in delivering exceptional performance and driving customer success.”
TCS is a Pega Strategic Consulting Partner, with more than 75% of its Pega focused employees being certified specialists. It also has a global business solution centre focused on Pega technologies and established academic partnerships that enable TCS to successfully deliver business outcomes to shared Pega and TCS clients.
TCS Enterprise Intelligent Application Executive Vice President PR Krishnan said, “This prestigious award reflects our continued commitment to position and deploy a full service play of Pega products to our clients, thereby enabling them to automate, transform and grow their businesses with greater efficiency and agility. This award demonstrates the quality and depth of TCS’ work with Pega.”
Brands
Zelio E-Mobility ties up with Punjab Kings as official EV partner for 2026
Cricket debut partnership to boost brand reach and spotlight EV models
MUMBAI: Zelio E-Mobility has partnered with Punjab Kings as its official EV partner for the 2026 season, marking the brand’s first foray into cricket-led marketing as it looks to accelerate its national footprint.
The partnership will see Zelio leverage one of India’s most-watched sporting platforms through branding, digital integrations and in-stadia activations across the season. The company’s flagship models, XMen 2.0 and the newly launched XMen+, will be showcased by the franchise, placing them at the centre of fan engagement initiatives.
For Zelio, the tie-up is as much about visibility as it is about scale. With cricket cutting across regions and demographics, the brand is aiming to deepen its connect with consumers in Tier 2 and emerging markets, where demand for electric mobility is steadily rising.
Commenting on the association, Zelio E-Mobility managing director Kunal Arya said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment.” He added that such partnerships help align brand visibility with the company’s growth momentum.
Echoing the sentiment, Punjab Kings chief commercial officer Saurabh Arora said, “We are delighted to welcome Zelio Electric Scooters as our official EV partner. This partnership reflects the growing synergy between sport and sustainable innovation.” He noted that the collaboration aims to drive meaningful fan engagement while supporting the broader shift towards clean mobility.
The partnership comes on the back of Zelio’s recent public market debut, where it raised Rs 78.34 crore through its IPO, with participation from both institutional and retail investors.
With a dealer network spanning over 350 outlets across more than 20 states and union territories, Zelio serves a growing base of electric mobility users across two- and three-wheeler segments.
As the EV race gathers pace in India, Zelio’s cricket pitch debut signals a clear play for mindshare, blending sport, sustainability and scale to power its next phase of growth.
