TCS partners Nokian Tyres to accelerate AI-led IT transformation

MUMBAI: The wheels of digital transformation are spinning a little faster in Finland. Tata Consultancy Services (TCS) has signed a strategic partnership with Finnish tyre maker Nokian Tyres to support a wider artificial intelligence-led overhaul of the company’s IT operations, as manufacturers increasingly look to embed intelligence deep into their technology foundations. Under the agreement, TCS will help expand the use of AI across Nokian Tyres’ application management, development and onsite support functions. The programme is designed to improve efficiency, scalability and operational resilience while creating a more agile technology ecosystem.

As part of the engagement, TCS will provide end-to-end application management services across Nokian Tyres’ technology landscape. The scope covers development, maintenance and support for systems spanning engineering, manufacturing, supply chain, commercial operations and corporate functions.

The initiative will place a strong emphasis on automation and data-driven services. AI-led and agentic automation capabilities will be integrated into IT operations to enable faster issue resolution, lower operating costs and stronger infrastructure performance.

The partnership reflects a broader shift across the manufacturing sector, where companies are increasingly turning to AI not just to optimise production lines but also to modernise the technology systems that power day-to-day business operations.

Timmy McLellan, Chief Information Officer at Nokian Tyres, said the collaboration would help create a globally unified and efficient operating model while laying the groundwork for the adoption of next-generation technologies, including automation, data-driven services and artificial intelligence.

For TCS, the deal further strengthens its presence in the Nordic region, where it has operated since 1991 across Finland, Sweden, Norway and Denmark.

Anupam Singhal, President – Manufacturing at TCS, said the future of manufacturing would be driven by intelligence at scale, where AI-enabled operations, digital ecosystems and adaptive technologies work together to build more resilient and sustainable enterprises.

As manufacturers race to make their operations smarter, the latest partnership suggests that the next battleground may not just be on the factory floor, but inside the technology systems quietly keeping the wheels turning.