Ad Campaigns
TCL reveals Republic Day campaign ‘Spin to Win Big with TCL’
MUMBAI: What’s better than upgrading your TV? Winning big while doing it. And trust me, Indians love winning big on super saver deals.
TCL has unveiled its ‘Spin to Win Big’ Republic Day campaign, an exciting initiative running from 13-31 January 2025. With this campaign, customers buying TCL’s 55-inch and above televisions can snag assured prizes while enjoying cutting-edge home entertainment.
The campaign celebrates the spirit of India’s 76th Republic Day, marking the nation’s transition to a sovereign republic. For TCL, it’s an opportunity to connect with Indian consumers through a unique blend of innovation and inclusivity. Why just shop when you can shop and win?
To participate, customers need to purchase a TCL TV model of 55 inches or above through authorised channels like Reliance Digital, Croma, TCL brand stores, or online platforms including Amazon and Flipkart. Whether you shop online or offline, participation is seamless.
. Offline shoppers: Scan the QR code provided at the point of sale.
. Online shoppers: Visit the TCL India website or brand page to access the QR code.
Once scanned, the QR code takes participants to a contest page where they input details, upload the purchase invoice, and spin a virtual wheel to win prizes ranging from air conditioners, soundbars, and washing machines to gift vouchers.
Expressing enthusiasm for the campaign, TCL India general manager Philip Xia said, “Republic Day is a time to celebrate unity and progress, and we, at TCL India, are proud to bring both to the forefront with our ‘Spin to Win Big’ campaign. This campaign is an extension of our efforts to thank our customers for their trust in TCL and give them a unique opportunity to make their purchases even more memorable. In addition, we strive to deliver cutting-edge products and unparalleled experiences, and this campaign exemplifies that commitment.”
The ‘Spin to Win Big’ campaign not only adds excitement to Republic Day shopping but also highlights TCL’s focus on customer satisfaction and innovation. By combining offline purchases with an engaging online experience, TCL underscores its commitment to seamless integration and exceptional value.
This exclusive offer is available at Reliance Digital, Croma, TCL brand stores, and authorised retailers across India. The campaign perfectly aligns with TCL’s mission to redefine consumer electronics while delivering memorable customer experiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
