MAM
TBWAIndia Group appoints Vinnet Bajpai as CEO
MUMBAi: TBWA today announced major management changes to its group of agencies across India. Vineet Bajpai, currently Chief Executive Officer of MagnonTBWA, one of India’s largest and most comprehensive digital agencies, will assume the role of CEO for the entire TBWAIndia Group with immediate effect.
Meanwhile, Shiv Sethuraman, erstwhile CEO of TBWAIndia Group, has decided to move on from the company, triggering the changes. Sethuraman joined TBWA in 2008 as CEO, moving from Ogilvy Paris, where he was MD since 2005.
Bajpai’s new responsibilities will encompass TBWAIndia, MagnonTBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian continent.
At the same time, TBWAIndia Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen is appointed President of Advertising for the TBWAIndia Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the group, including MagnonTBWA; Nitin Naresh is appointed Managing Director of the domestic digital agency, MagnonTBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee as Chief Financial Officer and Chief Operating Officer.
In order to more closely align the India Group with TBWAWorldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWAIndia Group.
“We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWAWorldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, MagnonTBWA has become a global digital offering, delivering world-class, innovative solutions for our clients.”
Smith noted that the management restructuring in India is very much in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.
Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.
Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.”
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
