Ad Campaigns
Not a Grey moment to lose, Advance with Crocin
MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we’re constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.
‘Not a moment to lose’, is what Grey group India’s new campaign for Crocin Advance tries to bring to the fore. The campaign depicts the situation of an ambulance driver and how, given the critical nature of his job, he can’t afford any downtime when there are others depending on him. It also includes a doctor’s recommendation of Crocin Advance for the first time ever. Thus, further validating its legitimacy and effectiveness.
Grey group India north president Ketan Desai said, ”The communication challenge was to convince the consumers that Crocin Advance has Optizorb formula that releases medicine in five minutes. TVC is engaging that leverages a deep insight & creates a strong story. It establishes competitive superiority vs. other Paracetamol tablets strongly.
Grey group India executive creative director Varun Goswami added, “The campaign started with a simple realisation that while pain can strike at any time, there are some situations in which a person can’t afford to let that pain slow him down. This is the story of one such individual.”
It will be spread across different media, comprising of a T.V. commercial, press ads and POS.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
