Ad Campaigns
TaxiForSure launches two month 360 degree campaign
BENGALURU: Taxi aggregator and technology company, TaxiForSure, recently launched a 360 degree campaign under the creative direction of Lowe Lintas and Partners executive director GV Krishnan. The campaign will be spread across two months panning TV, OOH, print, radio and online. Industry sources say that the company would be spending between Rs 12 to 20 crore during this phase towards media, advertising and marketing.
The campaign includes a 45 second TVC with the theme ‘Bachao’ (save) based on a TaxiForSure created character named Arpan. The TVC shows how TaxiForSure makes it possible for Apran to save his friendship with his office colleagues. The TVC is in Hindi and Tamil and will be aired across Hindi movie, music, lifestyle, business and news channels, including regional channels in versions ranging from 45 seconds to smaller durations.
TaxiForSure co-founder and director Aprameya Radhakrishna said, “Our customers have given us positive feedback on the pricing, service levels and reliability. This gave us the confidence to launch a 360 degree campaign that will help us take our services to a lot more people. TaxiForSure wants to change the customer mind set by getting taxis to be a part of their everyday life and choose TaxisForSure given its affordability and reliability.”
The company also formally launched a new category of Tata Nano taxis in Bengaluru city last week. The move could be seen as a unique one in the Indian transportation industry so far, making in-city taxi travel even more convenient and affordable.
TaxiForSure co-founders marked the launch of the service by flagging off company branded Tata Nano cars. The service has been launched with 100 Nanos in Bengaluru and will be expanded to other Indian cities in the coming weeks say, industry sources.
Besides TaxiForSure’s other class of vehicles services, the Nano service will be available exclusively on the TaxiForSure app and mobile site in the ‘Pick Now’ option, which makes a cab available in minutes.
TaxiForSure co-founder Raghunandan G said, “We are thrilled to announce our new Nano category that offers a great city-driving proposition. We are seeing great traction across 14 cities and we recently completed 3.5 million trips. The aggressive growth that the taxi industry is seeing requires innovative ways to bring more cars onto the road. Tata Nano is a well-loved consumer brand that is perfectly suited for city travel with its small footprint and zippy commute. It is also light on the pockets of our driver partners, who can now become entrepreneurs much more easily. With a brand-new design, well-trained drivers and an intuitive app experience, our customers will be wowed with the Nano.”
TaxiForSure estimates the current size of the taxi market at about Rs 50,000 crore, of which only about Rs 2500 to 3000 crore is organised, and hence, sees potential for tremendous growth in this segment.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
