Ad Campaigns
Tata Tele Business Services unveils ‘#DontForgetToThankIT’ campaign
Mumbai: Capturing the significance of invaluable contribution of IT Professionals towards nurturing of businesses across industries, Tata Tele Business Services (TTBS), country’s leading enabler of connectivity and communication solutions for businesses has initiated IT Professionals Day – 10 January, with the campaign thought of ‘#DontForgetToThankIT.’ The focus of the initiative is to urge businesses to celebrate and express gratitude to IT professionals and IT departments, who work diligently for seamless operations of our digital infrastructure.
The selection of the 10 January as the celebratory day is a symbolic reflection of the binary digits 10.01- as they are the fundamental building blocks of the digital ecosystem. The campaign features two videos, spotlighting the irreplaceable role of IT professionals and the impact achieved through their focused efforts. TTBS also encouraged internal employees and business partners to partake in this virtuous initiative and show appreciation for the commitment and perseverance embodied by IT professionals. Leveraging digital & social media, furthering the goal of reaching a wider audience and maintaining sustained communication.
https://bit.ly/ITProfessionalsDay
Speaking on the launch of the campaign, Tata Teleservices Sr VP – product and marketing Vishal Rally said, “‘#DontForgetToThankIT’ is not just a celebration; it’s a heartfelt tribute to the IT professionals who navigate the digital frontiers, ensuring seamless operations and driving business innovation. At Tata Tele Business Services, we recognize the invaluable contributions of IT professionals who are the true architects of success in today’s digital age. This initiative is a testament to our commitment to appreciating, acknowledging, and elevating the IT community, the backbone of every thriving enterprise. Through this celebration, we invite organizations, leaders, and individuals to join us in expressing genuine gratitude to the dedicated IT teams who make the extraordinary seem ordinary every day.”
In a world that often celebrates various professional roles, TTBS has taken the initiative to shine the spotlight on the unsung heroes – the IT professionals. Through ‘#DontForgetToThankIT’ campaign, TTBS aims to not only acknowledge but also deeply appreciate the hard work, dedication, and professionalism of IT heroes who play a pivotal role in ensuring seamless operations, digital transformation, and business continuity. The collective participation of all stakeholders will undoubtedly amplify the impact of this celebration, making it a resounding tribute to the vital contributions of IT professionals.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
