Brands
TATA Studi renews digital marketing mandate for Gozoop
The e-learning application Tata Studi has retained Gozoop Group as its digital agency. The independent marketing group has been working with the brand since 2020. Gozoop Group will continue to be responsible for the brand’s digital presence as part of the mandate.
Leveraging its expertise in creative campaigns and storytelling, the agency will be actively managing social media engagement for Tata Studi, Tata StudiLive and Tata StudiLeap.
Gozoop Group has conceptualized and executed the branding campaign ‘Padhne Ka Sahi Tareeka’ for the brand foregrounding Tata Studi as an ideal after-school coach, last year. The campaign was released on both electronic and online platforms.
Studi was founded on the science of learning – a highly effective learning method recommended by learning scientists. Tata Studi’s mission is to inculcate effective study habits in every child and inspire them to be independent learners.
Speaking of this association, Tata ClassEdge chief executive officer Milind M Shahane said, “The EdTech industry is growing rapidly. Tata Studi app and Tata StudiLive online classes offer the latest technology facilitating learning and live tuition for students to improve learning outcomes and performance. We have been working with Gozoop Group for the past year and given their understanding of market & customer dynamics and our expectations, we are glad to continue our association with them for the digital marketing mandate. They helped us launch the #PadhneKaSahiTareeka campaign at the start of our consumer journey, and we believe they are the right partners for enabling our next phase of growth.”
Talking about their partnership with Tata Studi, Gozoop India CEO Samrat Bedi said, “Tata Group is one of the most prestigious names in our country and GOZOOP Group is proud to be associated with Tata Studi, a brand we share similar principles and ideals with. In the last two years we have worked towards a common goal – meeting new heights for the brand in the digital space and look forward to continuing to provide result-driven solutions and communications for Tata Studi as their trusted advisors.”
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
