Brands
Tata Sky introduces Blogbuster
MUMBAI: On its eleventh anniversary, Tata Sky, a growing brand in the DTH industry, introduced Tata Sky Blogbuster – Tata Sky’s first ever official blog — http://blogbuster.tatasky.com/
The blog will bring to you interesting and engaging content and story-telling in the field of entertainment.
Tata Sky Blogbuster will cover original and exclusive pieces of content on trending topics in the field of movies & television entertainment. The topics on the blog range from Lifestyle, Sports, Entertainment, Regional content, Self-help and DIY too. The blog will also keep its viewers entertained and engaged through videos, interactive games, listicles and much more.
Key Highlights:
· Tata Sky Blogbuster will cover original and exclusive pieces of content on trending topics in the field of movies & television entertainment.
· The topics on the blog range from Lifestyle, Sports, Entertainment, Regional content, Self-help and DIY too. The blog will also keep its viewers entertained and engaged through videos, interactive games, listicles and much more.
· Over the last 11 years, Tata Sky has revolutionised Indian home entertainment by ensuring to bring pioneering experiences to customers that not only delight but also ease their ways of life.
· Features such as PVR (Personal Video Recorder) set-top box, to first ever Daily Recharge vouchers or DIY (Do-It-Yourself) videos and an array of successful interactive services have established Tata Sky as a brand to eagerly look forward to. Therefore, living up to its promise of offering Indian subscribers a world-class television viewing experience, through its satellite television service.
Brands
Sun Pharma launches ‘Heart ke Liye 8’ heart health drive
New campaign urges daily habits to build a stronger heart
MUMBAI: Sun Pharmaceutical Industries Limited has launched its ‘Heart ke Liye 8 – Making India Heart Strong’ campaign, urging Indians to prioritise heart health through simple, consistent daily actions.
The initiative comes at a crucial time. Cardiovascular disease accounts for nearly one-fifth of global heart-related deaths, with Indians often affected almost a decade earlier than many Western populations. The campaign reinforces a clear message: heart health is not built overnight, but through everyday choices.
Speaking on the launch, Sun Pharma senior vice president, marketing and sales Shailesh Joshi, said the company believes prevention is just as important as treatment. He noted that the campaign aims to spark regular conversations around heart health and encourage people to adopt small habits that can make a lasting difference.
At the centre of the campaign is the ‘Heart-strong Man’, a relatable and optimistic character symbolising a well-cared-for heart. The tone remains positive and practical, encouraging individuals to take charge of their wellbeing without fear. The campaign film has been created in multiple Indian languages to ensure wider accessibility.
The initiative is anchored around eight essential pillars of heart health, including eating better, staying physically active, managing weight, keeping blood pressure, blood sugar and cholesterol in check, avoiding tobacco, going for regular health check-ups, managing stress, and getting quality sleep.
Beyond awareness, the company’s Making India Heart Strong initiative takes an integrated approach to prevention and response. Sun Pharma organises around 10,000 heart screening camps annually, screening over 1.2 lakh people each year.
In addition, it conducts CPR training for more than 1.5 lakh individuals annually to strengthen emergency preparedness, while also investing in evidence generation to improve risk assessment and patient outcomes.
Its patient education efforts further extend to more than 15 million individuals every year through in-clinic print materials and awareness programmes, contributing to a broader, long-term effort to reduce the cardiovascular disease burden in India.
