Ad Campaigns
Excellent Publicity Bags RT News Launch Campaign in India
Mumbai: Excellent Publicity, one of advertising agencies, spearheaded the launch campaign for RT News in India. Excellent Publicity has unveiled the launch campaign of RT News following the channel’s recent approval for telecast on major networks such as Tata Sky and Dish TV. The objective behind this branding was creating awareness and marking RT News’ official entry into India.
While the original plan to unveil the campaign was during G20 but it faced unforeseen challenges necessitating coordination and approvals from all stakeholders involved in the branding process. RT News is the first Russian 24/7 English-language news channel which offers Russian views on global news. Launched in 2005 by the state-owned RIA Novosti news agency, RT News has positioned itself as a prominent media outlet for its comprehensive coverage of international events.
The RT News campaign encompassed 280 outdoor sites across Bangalore, Hyderabad, Kolkata, Delhi, Mumbai, and Chennai for Out-of-Home (OOH) advertising. Bus branding targeted 250 buses in Delhi and Mumbai, while newspaper campaigns featured in the Times of India in six metro cities, Hindustan Times for Mumbai and Delhi, and The Hindu for Kolkata. Cab branding extended to Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Jaipur, Pune, Kolkata, Ahmedabad, Lucknow, Surat, and Indore. Additionally, airport branding targeted Bangalore, local train branding focused on Mumbai, and metro train branding was implemented in Mumbai.
Excellent Publicity territory co-director (MENA) Kamaxi Tekani said, “This campaign goes beyond branding; it’s about creating an awareness of RT News among the Indian audience. It was a thrilling experience to work with the brand and be a part of its journey to establish a foothold in the country. Following the initial success of the launch campaign, Excellent Publicity secured an extension and is actively exploring additional advertising mediums to further strengthen the reach and impact of RT News in India.”
Excellent Publicity Vertical Director (offline) Yogesh Kori, added, “Working with RT News has been a one-of-a-kind experience. Since it was a launch campaign, it was executed with precision across six major metro cities, strategically utilizing Out-of-Home (OOH) advertising, newspaper ads, bus branding, and cab branding. The campaign has managed to garner a good response among people, which is a testament to the quality of work and networking.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
