MAM
Tata Sky celebrates its 15 years jingalala journey in latest campaign
Mumbai: Content distribution and pay-TV platform Tata Sky is celebrating its 15 years’ journey with a new campaign that highlights its deep-rooted relationship with its subscribers.
The campaign #15YearsConstant highlights has been conceptualised in collaboration with Chimp&z Inc. It poignantly captures the continual bond Tata Sky shares with its subscribers. The video encapsulates the ever-changing life of a family, with a window-seat ticket to observe how they grew and outgrew the initial roots and took shape of an all-new abode, centring on the emotion, that despite the transitions, the one thing that has stood the test of time and has lived the journey of change with Indian families is Tata Sky.
Tata Sky, chief communications officer, Anurag Kumar said, “Through this campaign we wanted to portray that the world has evolved and so has Tata Sky, but the bond that we share with our subscribers has remained strong and steadfast. Our sincere appreciation and profound thanks to all that made this journey memorable and gratifying.”
Chimp&z, CEO and c0-founder, Angad Singh Manchanda said, “The narrative takes us on a poetic journey of growing up, with Tata Sky depicted as a subtle yet influential part of viewers’ lives. The video is a wonderful amalgamation of visual storytelling and lyrical artistry, which will make our audience reminisce their days of yore. Kudos to the entire team at Griffin Pictures and Chimp&z Inc, for bringing this concept alive.”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
